Why do consummate professionals, who strive for excellence in everything they do, offer their clients raw, unedited audio products?

Picture the scene. They prepare for the teleconference seminar, they get their information and outline together, they may get co-hosts to work with them, they spend hours advertising or networking to get the word out about the seminar. Then comes the event and they record the seminar, knowing that the end goal is a series of audio CDs for later sale.

Yet these consummate professionals, who realize that every email, every letter, every web page, every conversation, is a reflection of their level of professionalism, will then send out a RAW audio recording of their teleconference, including the long pauses, the joking and personal references, the obvious difference in sound levels (where some people are loud and others barely audible).

How about the discussion between the co-hosts about what they should discuss next, not to mention the "uhs" and "you knows" and half-finished sentences that suddenly change mid-phrase to another sentence when the speaker thinks twice about what they were about to say? Is this something that you would expect from a professional you had just paid $197.85 to access this recorded telecourse? I don't think so. Just listen to this comparison of raw and edited audio...

So, my question to you is, why would you release raw audio to your clients? [Read More!]