In this week's business podcast, we will analyze the ways in which solopreneurs (individual business owners) are like the multinational companies that are challenging the status quo.

Everyone talks about outsourcing to India and other countries. However, nobody talks about the Third World based companies taking on established First World companies. Today's podcast will focus on the business strategies that these foreign companies are using to make it happen.

Use what you have, start at home, and then slowly branch out from there.

It reminds me of the Great Commission - start in Jerusalem, go to Samaria, and then to the outermost parts of the world. That's how successful smaller companies are doing it.

They are making the most of their hometown resources.

They learn successful marketing techniques by battling larger corporations in their own country. When they have established a home base, they venture out to surrounding countries. After that, they are ready to take on the world.

We discuss many different tactics in this business podcast, so take out your paper and pencil and get ready to take notes.

Success is closer than you think, because it is becoming such a small world. Thanks to Skype, you can talk to anyone, just about anywhere, for just about nothing. You can access talent from around the world to help you make your business brain storms a reality.

Our goal at 1st Podcast Publishing is also to reach around the world.

That's why we are proud to host the online International Podcasting Expo, October 20-22, 2006. Teachers from around the world will present podcasting seminars and workshops in multiple languages. You can attend this online event and all 30+ seminars (and get a 2-CD set of all of the recordings) for only $20 if you sign up before September 1, 2006.

I hope to see you there!

Penny Haynes, 1st Podcast Publishing & International Podcasting Expo

In today's business podcast, we will continue our group podcast recording from the Women's International Podcasting Expo in July.

We finish our discussion about reaching baby boomers, and the challenge of reaching those that are not necessarily online. Partnering with another business that shares the same target market can benefit both sides.

Next, we discuss how major businesses are investing in India, including Microsoft.

But, I hear you ask, what does that have to do with me? Well, plenty. If the major businesses are preparing for the emergence of India online, shouldn't you prepare as well?

How about translating some of your product and service information into some of the Indian dialects?

How about teaming up with Indian nationals to extend your business reach beyond your own country? And what about China's immense population as it comes online? Are you prepared to market to them as well?

Lastly, open source will make up 20% of existing software.

This is good news for those who have great ideas. Find a group who can create the code and then brand it. Open source programs encourage creativity and loyalty among those that are involved.


30+ seminars and podcasts from the Women's International Podcasting Expo are now ready for delivery via download or CD!

Great seminars about podcasting and women's issues. These are audio/visual presentations as well as mp3 audios. Available in

• a downloadable .exe program for PCs
  
• a private, password protected RSS feed for Mac users, or
  
• a data CD

Until next week, don't just business brainstorm...do something about it!

Penny Haynes, 1st Podcast Publishing & Digital Business Books

Lessons Learned about Chinese Culture from Chinese MBAs.

1) You must be patient when dealing with new ideas in China. "China is taking the path of gradualism" in its economic reform." "Grassroots companies are China's future. They're growing fast, and their leaders are clever visionaries. These companies have long been denied access to capital markets. No more."

2) Chinese people are very protective, especially since they usually have only one child, and that child is the center of their world. Want to sell something to Chinese parents? These are the two things they want the most... [Read More!]