This week, I'm departing from the norm and sharing a new co-operative model of marketing on which I am basing Digital Business Books, which opened this week.

I've never enjoyed being a "solo"preneur.

I like working with other people, getting great minds together so I can learn from them, and also helping other people succeed. Some people get a kick out of that,and I'm one of them.

So Digital Business Books (DigBizBooks.com) is based on the premise that if you can get top quality, talented, knowledgeable and experienced entrepreneurs together, anything is possible.

And if you can put their combined knowledge in one place, you can learn more easily and quickly. And if the teaching is digitized for download, it's less expensive, and therefore more affordable for learner.

Today you will hear the marketing concepts I'm applying to this new business, which are derived from the input of many entrepreneurs, both experienced and novice.

This recording takes place in an interview setting with myself and 2 other entrepreneurs: Paula Langguth-Ryan, of the Art of Abundance, and Jerrilynn Thomas, the Founder of the IVWCC (International Virtual Women's Chamber of Commerce). In a presentation/Q&A session, we discuss the best ways to help entrepreneurs get known outside of their own limited networks, and help new entrepreneurs gain the knowledge they nee d to succeed without paying an arm and a leg.

We are still offering our Grand Opening Bonuses until Friday at midnight EST, so if you're interested, check it out, with business items starting at just $4.95, and our first free weekly publication: Goals - Getting From Here To There The Right Way.

Just go to the Special Offer Section. You'll also find our Introduction to Podcasting for only $19.95!

So I hope you'll learn a lot today and take advantage of all the bonuses!

Today we are talking about a case study found in Inc's April 2005 Issue where an inventor has the opportunity (and crossroads decision) of a lifetime.

Lance Fried has created the world's first waterproof MP3 player - nirvana for surfers, skiiers, swimmers, kayakers and other damp dwellers. He used his own funds and volunteering from his friends to make it happen, and when several "big box" retailers, like Best Buy and Bass Sporting Goods, found out about it, they wanted it on their shelves.

Sounds like a dream come true for Fried, right? Well.....

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International Business Coaches John-Paul and Deborah Micek, of the Business Owners Coaching Club show you what works in the real world. This business coaching team brainstorms the pros and cons, the right and the wrong times for edgy marketing messages, and how you can determine the right marketing message for your target audience. This audio article is taken from this week's issue of Brain Storm!, based on the February 2005 issue of Inc. To access the outline of brainstorming ideas discussed in this audio article, and find out more about the Business Owners Coaching Club, please click here... About Your Coaches: John-Paul Micek and Deborah Cole Micek have combined their unique styles to coach thousands of small-business owners around the world to combine online and offline strategies to get, grow, and keep more clients. These premiere Click-and-Mortar Coaches developed the revolutionary Master of Business Ownership™ (MBO™) Program and offer this Business Growth System through exclusive membership in the Business Owners Coaching Club. Based on 12 Roots of Business Prosperity™, it’s the only practical, street-smart system designed to completely transform your small business and turn it into a 21st Century Powerhouse that delivers the profits, personal fulfillment and ideal lifestyle you deserve.

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Solve Poverty Profitably

C.K. Prahalad, a strategy guru from the University of Michigan believes that poverty can be solved while people make a profit from it at the same time. There is money to be made from the "lowest rungs of the economic food chain." In his new book, "The Fortune at the Bottom of the Pyramid", he says that businesses are missing a huge opportunity.

The poor represent "$14 trillion in purchasing power, more than Germany, the UK, Italy, France and Japan put together." More interestingly is what they need...everything..."
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Target vs. Walmart -- What's the difference, and why?

Target's success may be overshadowed by the legendary Walmart dynasty, but in actuality, it is creating phenomenal achievements in its own right.

Annual sales are larger than those of Coke and Pepsi combined

Shareholders have made 603% in the past 10 years.

Target dares to be different through trendy, distinct products.

The CEO pushes everyone to go the extra mile to find awesome products and continually redesign the way the stores look.

Target has not expanded beyond the US, nor mimicked the Walmart Supercenters and gone into direct rivalry with Walmart.

Target is the same size that Walmart was 10 years ago.

Target's original idea was to take high-end department store high-quality merchandise and sell it in its own discount stores. Their prices were slightly above the lowest sellers, and they offered everything imaginable, including artificial Christmas trees that no one thought would sell.

Though they started the same year as Kmart, Walmart
and Kohl's, [Read More!]