Do you persuade customers, teammates, bosses or employees via the telephone? Like it or not, you're in telephone sales. Even with all the technology on the the Internet, lots of business still revolves around the phone.
Here are some quick tips for making your point more powerful.
Talk clearly. Use short sentences. Talk loud enough but don't over-modulate the mouthpiece (that's announcer talk for distortion). This can be especially tricky when you're on the cell phone in the car. I use a bluetooth ear piece, making it easy to take notes or ordering information. Word of caution do not try to multi-task, carefully listen to what the other person is saying so you know how to respond.
Here's a technique I discovered from talking to newspaper reporters back in the corporate days. When you're talking with a reporter and you want them to write down particular points but not others, vary your pace. Talk fast through the points you don't feel are important, but slow down and enunciate the important parts you want in print. The same works for selling on the telephone.
Leave the script behind. Instead, jot down a few phrases that remind you of your important points. Ad-lib around these to keep your pitch on track. Fear of the phone can be big hurdle for many online marketers. Educate yourself about the product or service you promote. Become a product of the product. Then selling on the phone becomes like talking to your best friend when you know in your heart what's best for them.
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Cindy McAsey
| Phone:888.272.6701 Franchise Streamline System Powerhouse System of the Internet |
