This past week a tornado swept through Kansas destroying 80% of a town less than 15 miles away. From the looks of the destruction mother nature spared our farm holding the tornado high in the sky for several miles. As I look over the last several years marketing online there have been several disasters thought our world. Not one of these disasters has had a huge impact on my business. If my business would have been a local brick and mortar business relying on the local community only, lets just say the economic outlook wouldn't be good.

I have a friend on twitter who's community is going through much of what our local community is going through. Here one of many messages: "We're underwater here in Cedar Rapids Iowa. Worst flood ever. Lots of people displaced, homes and businesses ruined. Sad times."

These are 2 instances just this week that make it very clear why you want a diversified online business. You never want have all your eggs in one basket that goes for customers and products or services that you market. You do want to create your own image and brand for your business. Then put it together like a puzzle tailored to fit you.

Last week Mike Darling mentioned how keywords can make or break your Veretekk marketing campaign. When I heard him say that all I could think of is more people need to know about Dianna Metiva's Keyword classes she offers in Veretekk. Dianna has taken keyword research to a whole new level. I consider her an expert at keyword research, she has so many tools and cross references it will make your head spin. If you don't do anything else for your business this summer be sure to attend one of her classes.

As I told my twitter friend this week, The only thing we know for sure we will all die someday, what we don't know is when. This is just part of life, those who survive will become stronger because of their experiences. This is very much like succeeding in business it takes someone who has emotional courage and grit. How about you do you have what it takes to make your business survive? One of my best moves I made when I jumped into my business full time was hiring a business coach. Find someone who has done what you are learning to do. Make sure they can give you undivided attention. This will cost you, but is worth it.

Cindy McAsey
Marketing Strategies Coach

When facing what you feel are huge obstacles it sometimes helps to know what others are facing to see the light at the end of the tunnel.

Last night a tornado that stormed through Kansas just missed our farm. Our neighbors weren't so lucky... local shelters have been set up... my sis the nurse is working overtime.. 1 confirmed dead and many homes and businesses are completely gone. Kind of makes you stop and think about what's really important. There is only one thing we know for sure is one day we will die, none of us knows when that will be we just know it will happen.

In life we are always going to have obstacles that we must overcome so we can achive what we truly want. Last night was another one of those obstacles that many neighbors must deal with. It's how we react to obstacles that will either make or break us.

Obstacles are not walls meant to stop you, they are doors that lead to progress.

In my business last week I stretched my brain to the max on html code. Html code has been a huge obstacle for me. This morning my html obstacle seems like a tiny bump in the road. It was my brains creative way of telling me what must be dealt with to achieve my goals.

I'm not going to write a long message to explain what is very clear. Everyone, everywhere, doing everything and anything, faces obstacles. No person is immune from obstacles. Don't think for a minute that the successful people you hear about in all walks of life (including online gurus) haven't had obstacles to overcome.

What's my point? Face your obstacles. Be determined to figure it out. Learn from them. Work hard at it and it will free you to walk through the door to experience the success you desire.

It's simple, but not easy. Obstacles small and large will always be a part of life and those people who accept this, work at overcoming them, and keep a positive outlook on their future will be the people who continually move forward and enjoy building their online success empire.

Just Think about it!

Need a simple step by step process to follow for business success? Learn more about our franchsied streamline system.

Just in case you missed the Veretekk State of the Week update last night I've recorded the whole session for you. This is one of those don't miss sessions. Mike Darling the master programer showed us a glimpse of the power of our new PCP. (Platimum Control Panel) If you understand marketing online and SEO at all better put your seat belt on cause this is pretty powerful.

 VEERETEKK PLATIMUM CONTROL PANEL RECORDING

Now if you just listened to this and think this all sounds good, but...

A. you don't have a team of people to use the system with (or not in SEO business)

B. just don't have the funds to get your own PCP system

C. think it sounds great but don't yet understand how it works

WE NEED TO TALK! Call me 888-272-6701

I'm all about helping out the little guy online. If you are comfortable writing content, know your target market then this process will be pretty simple for you. If you are completely new to online marketing, this process will take a little more time but can still be very effective for you once you learn a few simple skills.

 Either way as an advanced trainer in Veretekk and a seasoned online marketer, I do have the ability to make a difference in your ability to successfully market online. Are you going to keep struggling online, buying into every program and ebook out there on online marketing or are you ready for some REAL help? Lets talk and see what will work best for YOUR business.

Cindy McAsey
Marketing Strategies Coach

One nice thing about social networkworking is you are in the pulse of the Internet marketers, you know what they are thinking, predicting, and talking to other marketers about. When the death of SEO talk came across on twitter it sure made me stop and take a look. As you probably know I've been marketing full time online for 6 years now. I built a large customer base by making my presence known in the search engines. Anytime I see or hear about something that might change the way I do business I take note and research the validity of it.

Don't get me wrong here, the Internet pulse is changing rapidly towards social networks and many of the things I'm seeing will take people away from the search engines in time making them not as important. BUT I don't see in the horizon moving completely away from SEO as a part bringing people to our businesses.

Facts you should know about marketing trends:

For the longest time many Internet gurus totally made their income from their list. Most of these gurus made fortunes with e-mail marketing only. And even though the spam filters make it harder and harder to deliver good content via e-mail some marketers still earn their living this way. When I started marketing online their was already a trend in place of a few e-mail's not getting delivered, that has gotten worse over the years, BUT e-mail marketing hasn't totally died. Now you just need a bigger list and provide what readers want so they look for your stuff. The days of blasting out your opportunity with out building the relationship are gone. E-mail opt in site

Not long after I started marketing online I started using web conferencing to communicate. I've never been a person who hosts teleconferences. If I host a conference it's in a web conference room. This probably why I saw a good fit when I was asked to become the head trainer and master distributor for VereConference. Even though I've never been much for teleconferencing the mainstream Internet pulse still uses teleconferences. I think we who use web conferencing are ahead of the bell curve on this one and in time the mainstream group will catch on. In the mobile society we live in I personally don't think teleconferencing will ever completely die, because we can hop on a conference from anywhere via cell phone. There is a reason I record my training as mp3 recordings. I know to capture and keep the mobile society I must have training they can access from anywhere. Link to my podcasts.

Now the buzz about death of SEO. The buzz got started from Pat O'Bryan his site is called Portable Empire. He has a Internet TV show at www.portableempire.tv. O'Bryan promotes his stuff through social networking and yes he is in my network on Facebook and Twitter. In his message about the death of SEO he talks about the growing popularity of Adobe Air, social networks and the future of Internet users using these interfaces instead of going to the SE's to find what they want. Yes I can see this trend happening to, but I don't think mainstream Internet users will adapt to this anytime soon.

Here is my reasoning for my statement.. "SEO marketing will still be an effective way to grow your business." Yes it's important to watch the trends and take advantage of new trends as they come across the horizon. Daily I get calls from customers ordering product that don't even have an e-mail address. They had someone look up on the Internet to find my number to order the product they read about, saw on TV, or have used for up to 52 years. Do you think these people or their circle of friends will be plugging into the new pulse of these Internet tools? (don't think so)

Just as it's important to develop multiple streams of income to grow your business, it's equally important to have multiple marketing strategies. (reach out methods) As a marketing strategies coach I'm tuned into the pulse of the Internet but also know what has worked for years and continues to work for some. Marketing isn't a one size fits all and anyone who tells you to market this product or service it must be done a certain way don't believe them. I'm sure you've heard the buzz words "duplicate" and "delegate" that's all they are... buzz words. YOU must decide what is right for your business.

I don't know if you've had a chance to check out http://www.afranchiseonline.com or not, but this is one way you can get some direction and start earning a living online.

The clock is ticking...