Archive for November of 2007

Marketing Mindset:: Lou Tice's "Secret to Success"

November 08, 2007

by Lou Tice
Today, I am going to give you the secret of success - in one word. Yep, only
one word.

For nearly 40 years, I have been studying success. Some of the most
successful people in the world have been my students, and I in return, have
learned a great deal from them. I have also spent a lot of time in the
company of some of the world's most respected research psychologists,
talking about what makes some people succeed and others collapse - the
difference, in short, between the can's and the can-nots, and the do's and
the do-nots.

So after all these years of studying and researching, I can tell you one
thing with the utmost confidence - the secret of success is "attitude." That's
it - attitude. And it isn't really a secret.

People who succeed don't have fewer problems than other people. They don't
start out with greater brainpower, or better parents, or more money, either.
As a matter of fact, sometimes they start out working against incredible
odds. But they have a way of looking at things, a way of seeing obstacles as
possibilities, and a way of hanging in there and making the most of every
opportunity, that almost guarantees success.

As celebrated climber Royal Robbins once told me, "When it's been a long day
of climbing, and I feel like I can't go any farther, I concentrate on the
next three feet. And then the next three feet; and then the next three feet.
Pretty soon, I'm at the top."

Successful people are flexible, optimistic and hard working. If you want to
sum it up in a word, it is not difficult to do: success is, more than
anything else and without a doubt, a question of attitude. What is your
attitude?
Lou Tice, The Pacific Institute, www.thepacificinstitute.com

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