The influence of the Internet has not only changed the way both the media and your customers choose to receive their news and find information, it has opened the door for a whole new set of influencers, including bloggers. All of this means more visibility for your news and, ultimately, more results for your business, but only if you understand online Press Releases.

Make sure your group leverages ‘The New Rules of Press Releases’.

Authored by marketing strategist and online expert David Meerman Scott and updated for 2007, “The New Rules of PR” includes practical ‘newsmarketer’ tips from David McInnis, founder and CEO of PRWeb, the leader in maximizing distribution and optimization of your news online.

They include:

• Optimizing your news releases for search Utilizing online distribution services to reach thousands of web sites and blogs
• Leveraging advanced social media features including TrackBacks/PingBacks and Technorati tagging to extend the reach of your news
• Developing content that attracts your key audiences and drives traffic to your site

Use the power of the Internet to your advantage, learn the new rules of PR! Visit PRWeb and receive your free copy of “The New Rules of PR” today.

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