The FTC and Advertising
Jeffrey Babener


"The FTC regulates advertising under Section 5(A), which declares that deceptive acts are unlawful."

Every business must communicate the worth of its product to the buying public, and a multilevel marketing business is no exception. The nature of multilevel marketing is such that rarely will there be a need for a comprehensive multi-media ad campaign. Most advertising is by face-to-face communication between sellers and potential customers. However, sales kits usually contain brochures and other promotional materials, labels contain representations, and these are subject to regulation the same as is the million dollar Madison Avenue barrage.

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From Postcards to Profits—Marketing Your Home Business on a Budget
Janet Holian


Marketing your home business is critical to your bottom line. Yet, let’s face it, marketing often falls to the bottom of your list because it is often time consuming and expensive. There are some easy and cost-effective ways to market your business locally that are valuable and make an impact. Here are some tried and true tips. [Read More!]