25% of Internet Users to Listen to Podcasts in Next 6 Months
March 24, 2006
The British Market Research Bureau (BMRB) reports that a quarter of all adult internet users will listen to a podcast in the next 6 months.
“The findings suggest that up to 7.9 million adults could be downloading podcasts in the next 6 months, which represents a massive opportunity for advertisers and media owners alike,” said BMRB marketing director Steve Cooke.
The report is based on a national (UK) survey of 1,000 adults in February 2006.
Among adult internet users, 17% have downloaded a podcast in the last 6 months (rising to 28% among 16-24 year olds) and 24% are likely to download a podcast in the next 6 months, according to BMRB. Those owning an MP3 player are more likely to have downloaded a podcast (28%) with up to 38% likely to download a podcast in the next 6 months.
The BMRB found that podcasting is more likely to be a male activity, with male internet users almost twice as likely (22%) as females (12%) to have downloaded a podcast.
Shane Matsumoto is a man of many talents, AND personalities! <smile>
But to know him, and his alter-ego, Anthany, the Progressive Rev, is to love him...and to hate him. He is a talented, experienced audio engineer teaching at a conservatory, who has worked on Crank Yankers, and loves to taunt every religious affiliation that exists. This makes him a LOT of fun!
His podcasts have brought him opportunities that he wouldn't have found otherwise, and he is grateful for the chance to do what he loves and make money at it.
Shane is the one person who may be even busier than I am!
This is EXTREMELY impressive in my book! <smile> However, his business never causes him to compromise the quality of his productions. Listen in as we laugh and talk about how Podcasting has affected his business.
Have
you tuned into podcasting yet? Hey, it's the hottest
buzz on the internet. And as a former radio jock, it was only natural
that the Tim 'Gonzo' Gordon Podcast
Show would creep online sooner or later. LISTEN
TO THE SHOW PROMO HERE...(MP3)
So
how do you tune into podcasting? (on
iTunes version 4.9, you can subscribe to the Tim 'Gonzo' Gordon Show
by clicking on podcasts in the music store, entering 'Tim Gonzo Gordon'
in the search box which brings up a link to the show. Click 'subscribe'
and you're good to go!)
March 17, 2006: The
International Podcast Expo is coming! News from Penny Haynes of www.1stpodcastpublishing.com,
who is hosting the online expo at internationalpodcastingexpo.com April
21 - 23, 2006.
Despite
over 14,000 podcasts at the PodcastingNews Directory, Apple's 4th
quarter iPod shipments topping 14 million, and the term 'podcast' being
declared Word of the Year for 2005 by the New Oxford American
Dictionary, podcasting remains a relatively unknown concept. Utilizing
an online Virtual Expo Center, the International Podcasting Expo will
make Podcasting information, resources and services available to anyone
with an internet connection.
(PRWEB) March
21, 2006 -- Podcasting is exploding. Apple shipped more than 14 million
iPods in its 2005 4th Quarter, according to Robert McMillan, IDG News
Service. Forecasters predict up to 60 million people will be
downloading podcasts by the year 2010.
What does this mean for podcasters? It means that their targeted
listening market is increasing every day. People with iPods, as well as
MP3 players, PDAs and Cell Phones with digital audio players, are
looking for quality content in their areas of interest.
Although the Podcasting Community includes such large organizations as
IBM, Oracle, Purina, Philadelphia Eagles, Purdue, Notre Dame, CBS,
Nintendo, and the NYPD, a majority of the world still has not heard the
word "podcast", nor does it understand podcasting's usefulness for
education and business, as well as entertainment.
The International Podcasting Expo,
April 21 - 23, 2006, hopes to change that. This online Podcasting Expo
will be a 48 hour, around-the-clock event, taking place within an
online Virtual Expo Center. Therefore, anyone in the world with an
Internet connection can attend.
Events will include a 48 hour live Podcast Marathon in a 500 person
cross-platform audio conference room, with Internet presentation and
recording capabilities. Podcast listeners can attend (and even
participate in) live podcasts with their favorite podcast
personalities. The recorded podcasts will be immediately posted on a
special Expo Podcast feed.
Expo Attendees can participate in seminars and conferences, which will
be held in another cross-platform audio conference room. All seminars
will be recorded and posted in the Seminar Library, so late-comers can
still review the sessions they missed.
Expo organizer, Penny Haynes, of 1st Podcast Publishing, wants this to
be a grass roots expo that allows any podcaster from any country to
participate. "The Expo is presently looking for international
podcasting hosts to lead seminars and conferences in their own
languages, so they can reach their own market during their own time
zone. These chosen International Hosts will receive a free Exhibitor
booth for their assistance in expanding the reach of podcasting around
the world."
The first Exhibitors to come on board include Kelly McCausey of Work At
Home Moms Talk Radio, Tammy Munson of Republican Women Talk Radio,
Shane Matsumoto of Paradigm Lost Productions, and Lisa Boyd of Zeteo
Solutions. The International Podcasting Expo is truly "By Podcasters
and For Podcasters."
Podcasting craze spreads to children's programming
Craig LeMoult Columbia News Service Mar. 16, 2006 12:00 AM
NEW YORK -- Before Pattie
Belle Hastings hopped on a train with her 7-year-old daughter, August,
to visit family 300 miles away in Virginia for Thanksgiving, she did
what an increasing number of mothers are doing: She loaded up the iPod.
Until that time, August had only listened to music on her tiny iPod
Shuffle digital audio player, but her mother wondered if there were
child-friendly podcasts for her daughter to listen to.
Podcasts are audio broadcasts that are downloaded onto iPods or other
MP3 digital audio players. The programs are similar to radio programs,
but because they are downloaded on the player, they can be listened to
whenever it is convenient.
But when Hastings logged on to the podcast page of the iTunes
Web site and clicked on the "family" menu, a long list of programs came
up, including some that were labeled "explicit."
With more children using MP3 players, a growing number of parents are
looking for podcasts for their children that are educational, age
appropriate and fun. Without any regulations or content restrictions on
the material, though, finding the right podcasts can present something
of a minefield for parents.
According to the Consumer Electronics Association, a quarter of U.S.
households own an MP3 player. Seventy-one percent of those households
have children, roughly half of whom are 12 years old or younger.
The Web site for ITunes, the popular Apple software that allows users
to download audio files from the Internet, features a page with
recommended podcasts within genres like sports and comedy, but there is
no specific link to children's programming.
However, an increasing number of podcasters are using this new format
to create fun and educational podcasts that are generating raves among
both children and their parents.
Before they hopped on the train, Hastings discovered the "Crazy Dave
Kids Show," and August is now hooked on it. The show was created by Dan
Wardell and Brad Kuennen, who in college began doing a call-in radio
program for kids and moved the show to a radio station in Des Moines,
Iowa, after graduation.
Wardell presides over an hour and a half of silliness each week as
Crazy Dave, engaging kids as young as 4 years old. Wardell and Kuennen
decided to try podcasting their show, and have been overwhelmed by the
response.
The site gets around 120 downloads a day, and children call in from all
over the country to chat with Crazy Dave, his sidekick Goofy Gil and a
cast of frequent visitors. A discussion of favorite animals on a recent
episode featured a call from a brother and sister from Tasmania,
Australia, who shared the eating habits of koalas and Tasmanian devils
(koalas eat gum leaves, but not bubble gum).
"The Radio Adventures of Dr. Floyd," which bills itself as the "Web's
first family friendly podcast," follows the "world's most brilliant
scientist" Dr. Floyd and friends as they travel through time to thwart
the evil Dr. Steve and his "sock-shaped assistant."
The short serial episodes, reminiscent of the style of "The Rocky and
Bullwinkle Show," are created by Grant Baciocco, a 31-year-old standup
comic out of his one-bedroom apartment in Burbank, Calif. The site now
gets about 5,000 downloads a week.
"We want to make it so parents and kids can listen to together," said
Baciocco. "It's not like a parent watching 'Barney' so many times that
they bash their head against the wall."
Some of the podcasts for children focus more on an educational message, while still aiming to entertain.
Andy Bowers, a podcast producer for Slate, the online magazine, started
a podcast with his 5-year-old daughter last year based on a character
he had created at the dinner table to encourage her to eat healthy
food. The Sugar Monster encourages children to eat junk food instead of
vegetables and other good-for-you foods that children tend to shirk.
"It's reverse psychology incarnate," Bowers explained. He and his
daughter now place pins in a map to mark all the countries where the
podcast has been downloaded. So far the Sugar Monster has been giving
bad advice in every continent but Antarctica.
Another podcast, recorded by Dr. Sam Carin, an Arizona psychologist,
features Elwood, a ventriloquist puppet diagnosed with attention
deficit hyperactivity disorder. Podcasting may seem like an odd medium
for ventriloquism, but Carin points out that Edgar Bergen and his
wisecracking dummy, Charlie McCarthy, were a huge radio hit for nearly
20 years beginning in the late 1930s.
In fact, the radio waves used to be full of programs for children
before the advent of television. Children's podcasting has grown out of
a long tradition of dummies, cowboys, orphans and other characters that
entertained children through sound and stories for decades.
According to child development experts, using this new technology to
embrace an old-fashioned style of broadcasting may be good for kids.
"In radio you don't have visualization in front of you the way you do
in TV; you're left to visual imagination," said Dr. Fred Rothbaum,
chairman of the child development department at Tufts University. "It's
got that in common with reading."
For parents, finding quality podcasts for their kids remains a
challenge, but some online directories now offer suggestions for
kid-friendly material.
A British site (http://recap.ltd.uk/podcasting) has an extensive list
of educational podcasts for children. Another site, Family Friendly
Podcasts (www.familyfriendlypodcast.com) features podcasts on subjects
for adults ranging from home improvement to bluegrass music but also
highlights a few children's options.
The podcasts are screened by Penny Haynes, a podcast consultant in
Atlanta who created the site. Haynes is planning to create a site with
recommendations just for kids.
"I want to create and provide a completely safe atmosphere where
children can discover and enjoy the world of podcasting," she said.
1st Business Podcasters Podcast / 1st Podcast Publishing
