In today's Brain Storm! Business Podcast, we will discuss different strategies to determine and implement pricing for your products and services.

I first explain the problems I have been (and am continuing to) endure with my USB microphone. Ear pieces move, and despite packing tape, still cause clicking and clacking. Just shoot me now.

We discuss the different options in pricing and how pricing is a part of your marketing strategy.

Determining your target market and competition (or lack thereof) figure in, as well as segmenting your target markets regarding what they need from you and what they are willing to pay. Thanks to Joel Spolsky and a December 2004 article, we learn a lot about economics and why businesses price the same product different ways. Link to Joel's article is here: http://www.joelonsoftware.com/articles/CamelsandRubberDuckies.html

We also discuss real life business examples, including lessons learned on my trip to Six Flags (I learned so much, I should have considered that a business trip).

From coupons and rebates to discounts and membership sites, we touch on it all, and if you want to learn more, you'll have to listen to the business podcast! :)

Penny Haynes, Online Community Magazines & 1st Podcast Publishing