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In today's Brain Storm! Business Podcast, we will discuss SalesConX with its CEO, Evan Sohn, and how you can, in a very straight-forward manner, buy and sell introductions to the people you need to contact.

I was introduced to SalesConX by the owner of a business opportunity directory. She had signed up for the affiliate program and we were all offered a $25 credit. I figured "Why not try it." So far, I'm glad I did.

Ever want to find your perfect target market, but have no clue how to do that?

With SalesConX, you write out a detailed description of who you want an introduction to, put a price on that introduction, and also possibly a bonus price if the introduction leads to a closed sale. Or, if you know of someone who needs particular services or products, you can post their need and offer to sell someone an introduction to that person. Of course, you are not to blindside people you know by sending strangers to them - you discuss the connection with your contact and see if they are interested.

You get to be the "Go To" guy for all of your clients.

As we've talked about before, being the person your clients turn to for any of their needs can be a huge differentiating factor between you and your competitors. SalesConX lets you find other people who can help your clients in non-competitive ways.

Hitting Singles, Aim-Fire, and Shouting Out the Window

Evan Sohn discusses the challenges he is facing with SalesConX, and also what he has learned during his 5 start-up career. We talk about endurance, commitment, risk taking, changing your goals and paying the right person for the right warm introduction. I think you'll learn a lot, be encouraged and challenged, and possibly find a great place to find leads for your business as well.

Penny Haynes, Online Community Magazines

In today's Brain Storm! Business Podcast, we will discuss some of the latest happenings for YouTube, Flash and Mogulus, and how you can make the most of this news.

Microsoft is planning to license both pdf and flash for use on mobile platforms. What does this mean for you and me? The ability to see flash based video on our cell phones. What will you do to apply that knowledge to your own business? How about putting flash based audio and video on your website.

YouTube is making it easier to add video to your website. You can now have a YouTube page on your website if you can have programmers use their API to create it. YouTube doesn't need to have people coming to their site - they know they're already #1. Plus, you know that all of those links back don't hurt either.

Mogulus is a new webcam resource for producing multi-camera live shows, and allows you to combine YouTube and your own uploaded videos to the mix. The possibilities are almost endless if you are creative enough. How about cross marketing and creating an entertaining and informative news show about information in your niche or industry?

So check out this short video business podcast today, and give me your feedback on how you will apply this knowledge to your own business plan.

Penny Haynes, Online Community Magazines

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In today's Brain Storm! Business Podcast, we will begin a discussion based on the book Wikinomics, as well as the practical uses of outsourcing as partnering.

***as a side note, sorry about the sound quality of the recording. There is intermittent clicking caused by my breaking in of a new USB microphone. It won't happen again, I promise!

I'm enjoying Wikinomics. It's not like studying brain surgery, but more like delving into a topic in which you have a passing understanding. A thought about cooperative projects passes through my mind and then its gone - I don't try to disect it or apply it. This audio book is letting me go deeper so I can then apply it to my business.

Wikinomics is not necessarily outsourcing, although that can be a part of it.

Wikinomics seems to include opening up your information to others, especially outside of your circle, to bring their outside experiences and knowledge to bear on your project. However, as I discuss today, that can happen when you outsource a project. Your vendor can become your partner if he or she is really smart and has a lot to offer you in your blind spots.

We also discuss outsourcing the time-wasting parts of your work.

Pfizer is allowing their employees to send more menial projects to India, so their employees can spend more time doing the things they specialize in (and for which they are paid good money). They had to do a little hand-holding and training on both sides of the ocean, but it seems to be paying off.

Need a new point of view and real time research? Hire a teenager.

That's what a non-profit organization is doing, and the teens are designing clothes, shoes and jewelry, as well as coming up with marketing models as well. If their product does well, they keep royalties. In the meanwhile, participating companies get insight from some of their target demographics.

I discuss the idea of the Internet Marketers Contest I plan on co-hosting with a Women Internet Marketers site.

I was spurred to do it after listening to Wikinomics. I hope that a marketing contest will not only be lucrative for the marketers who want to prove their skills, but also to the product owner (me), the owner of WomenInternetMarketers.tv (Diane Corriette), and the end users who get to run an Online Community Magazine.

Tell me about your wikinomic experiences, or outsourcing stories.

You can call me at 678-459-2437 to share your information. Until then, have a prosperous week, and keep brainstorming to make your business continually better!

Penny Haynes, 1st Podcast Publishing