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In today's Brain Storm! Business Podcast, we will discuss two issues: NBC's move to digital media and Tunica, Mississippi's stubborn hold on poverty, despite riches from their casinos.

NBC has seen the light and has started utilizing multiple broadcasting "channels", from previews and regular posting, to iTunes and delivery to cell phones. They have recognized that they need to place themselves (and their advertisers) wherever the potential customers go - so that means increasing their broadcasting streams.

The future of broadcasting will include story-telling by the viewers.

They only mention voting as a method of interaction, but I realize that the most popular form of interaction will be allowing the viewers to literally tell THEIR story as a part of the television story. Television hasn't figured out how to do it yet, but podcasting has - hence its popularity. That is what we are counting on for Online Community Magazines, since the entire concept is based on the community "telling their stories" by having their own column, radio or tv show online.

Then we visit Tunica, MS with Fortune, as they review what has happened to Tunica since it was the poster child for the most poverty-ridden place in the US.

They are proof that money doesn't buy you happiness. I just wonder, is it because they don't know the rules of spending? Casinos came in and brought in more than enough jobs and money - and yet 25% of the residents remain below the poverty level, and the schools produce substandard results.

Greedy land developers should be smacked in the head - hard.

Do you know that in Tunica, there are no homes in the price range of the people that work there? That is shameful. The developers build houses out of their price range, and sell to people who can pay more for a second or retirement residence. The people have to move farther away to find a home, so the taxes go to another county or city. That's not exactly brilliance on the part of the community leaders, if you ask me.

So listen in to today's business podcast, and find out the lessons we can apply to our own businesses.

Penny Haynes, 1st Podcast Publishing & Online Community Magazines.com