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In today's Brain Storm! Business Podcast, we will review how Apple has become the biggest selling retail store (by square foot).

Who would have thought it made good business sense? Not the naysayer that gave Apple 2 years before they would turn out their retail store lights. That was 5 years ago, before Apple started making over $4,000 per square foot in their stores.

A lot of planning went into this venture, that Jobs says all went toward the release of the iPhone.

Now that really is planning ahead - 5 years ahead. And they didn't waste time trying to do it like other people, nor trying to figure it out themselves. They broke the mold, with the help of professionals who have been there before.

Simplicity, simplicity, simplicity.

There are only 20 products in Apple stores. And you can touch every one of them, too. Nothing behind glass doors, everything connected to the internet. And someone to teach you how to use it all - and run your credit card while you walk around the store.

So follow me through the brainstorm child of Steve Jobs, and how we can apply these lessons to our own businesses.

Remember the Online International Podcasting Expo, April 20-21, 2007. And also check out the OnlineCommunityMagazine.com site to see how my latest idea is shaping up. Until next week...

Penny Haynes, 1st Podcast Publishing