In this week's business podcast, we will analyze the ways in which solopreneurs (individual business owners) are like the multinational companies that are challenging the status quo.

Everyone talks about outsourcing to India and other countries. However, nobody talks about the Third World based companies taking on established First World companies. Today's podcast will focus on the business strategies that these foreign companies are using to make it happen.

Use what you have, start at home, and then slowly branch out from there.

It reminds me of the Great Commission - start in Jerusalem, go to Samaria, and then to the outermost parts of the world. That's how successful smaller companies are doing it.

They are making the most of their hometown resources.

They learn successful marketing techniques by battling larger corporations in their own country. When they have established a home base, they venture out to surrounding countries. After that, they are ready to take on the world.

We discuss many different tactics in this business podcast, so take out your paper and pencil and get ready to take notes.

Success is closer than you think, because it is becoming such a small world. Thanks to Skype, you can talk to anyone, just about anywhere, for just about nothing. You can access talent from around the world to help you make your business brain storms a reality.

Our goal at 1st Podcast Publishing is also to reach around the world.

That's why we are proud to host the online International Podcasting Expo, October 20-22, 2006. Teachers from around the world will present podcasting seminars and workshops in multiple languages. You can attend this online event and all 30+ seminars (and get a 2-CD set of all of the recordings) for only $20 if you sign up before September 1, 2006.

I hope to see you there!

Penny Haynes, 1st Podcast Publishing & International Podcasting Expo