Welcome to the first issue of Podcaster Central Magazine!

We are a rag-tag, fugitive group of podcasters united not only by our passion for podcasting, but also by our network... the Podcaster Central Network. We invite you to join us there, exchange ideas and resources, collaborate with us, and basically fuel this magnificent obsession... to Podcast with a Passion!

Click to Download the zipped pdf version of the magazine here.

You can subscribe to the podcast feed with the podcast version of the magazine at http://feeds.feedburner.com/podcastercentral. You can also listen to the podcast by clicking on the Podcast+ Icon at the top right hand side of this article.

In this business podcast, we will learn from IT Companies whose success landed them on the Inc 500 list.

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Just another reminder about the online International Podcasting Expo, April 21 - 23, 2006.

• Tickets are only $11, and include:
• a free audio recording and editing program, as well as
• a free multi-media ebook course on Podcasting (a $20 value!).
• Booths are only $50, and
• Exhibitors can sell tickets and keep $5 for each one sold.
• If they bring another Exhibitor into the show, they retain $10, and if they bring in a sponsor, they retain 50% ($500!).
• Sponsorships are only $1000, and are limited to only one sponsor per niche Expo Hall.

For more information, go to http://www.InternationalPodcastingExpo.com and download the pdf brochure to see what an online Virtual Expo Center looks like!

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If you remember, I was surprised to find out that the IT Companies did not represent the majority of the money in the Inc 500 list, but instead found that Energy did. That was due to there being fewer companies, and if one makes it big, it swallows other companies whole and expands! However, IT Companies are many, so the money is spread out a little more evenly, and competition for market share is much tougher.

We will learn the power of niche marketing (and even CREATING an underserved market), the importance of referrals, and even how to scare people into giving you business, as one company does...(I'm serious!)

Entrepreneurs are focusing on what they consider to be underserved markets. That can mean market segments that don't have enough money to hire expensive firms, or that could mean that there are sophisticated businesses in smaller cities that CAN afford and WANT to work with higher-end service providers.

Outsourcing is a big cause of success for some companies, but not for those that want government work...

The number 2 company on the list keeps their business in the US, and therefore retains a lot of government contracts. Being a minority and woman-owned business doesn't hurt, either, I'm sure! We will also discuss Section 8(a) businesses - they prospered as well - and we'll tell you what it is and how you can pursue that qualification.

Remember, if you want to be a part of the live podcast of Brain Storm! at the International Podcasting Expo, April 21 - 23, 2006, I have 10 complimentary tickets to give away! First 10 who contact me get them!

Penny Haynes, 1st Podcast Publishing