In today's business podcast, I am joined by a great group of entrepreneurs from the International Podcasting Expo who brainstorm with me.

We start by discussing the Inc 500 Retailers, but spend a lot of time talking about the challenges of selling online. One retailer solved his challenge of trust and risk by offering a 356 day return policy and free shipping. We also discuss educating potential purchasers about the safest ways to buy things online to remove any worries that prevent them from following through.

This is the first part of a two-part brainstorming session, so make sure you come back next week for the conclusion. There are a lot of practical solutions for the obstacles that every type of business faces. If you would like to join us online for a live brainstorming session, leave me a comment on the http://www.BrainStormPodcast.com site, or message me with the QMTP message box, or call me at 727-565-1POD (1763).

The Expo was so successful that participants asked that we not wait an entire year to hold one again,

so we are having an online Women's Podcasting Expo July 14-16, 2006, and another online International Podcasting Expo on October 20-22, 2006. Then in January, we will have an online Business Podcasting Expo. Make your plans to join us then. Until next week...

Penny Haynes, 1st Podcast Publishing