In today's business podcast, we will study more IT companies in the Inc 500 list to analyze successful business strategies.

We'll study 2 sets of brothers from the same college who went into the same business, but for different reasons with different goals. One set had an exit strategy in mind from the beginning (and did sell the company this year), while the other set built their business for the long run. We'll discuss which set of brothers your business practice emulates.

Where did 10-10-220 go?

I once heard that without advertising, even McDonalds' would go under. Now, I am starting to believe it's true. Do you remember 10-10-220 and all of those commercials they did. They got my household to use them, and we even put a sticker on the telephone for it.

"Out of sight (and hearing), out of mind" is true.

Well, I had forgotten all about 10-10-220 until I had to make a long distance call from my land line, and then saw the sticker on the phone. I wonder if anyone uses them anymore. My point is that advertising, internet marketing and investing in your company when others are cutting back can sometimes be the wisest business strategy there is, as one of today's business success stories tells us. Otherwise, you could become like the phantom 10-10-220.

Come learn about podcasting this week!

The International Podcasting Expo is coming up next week, April 21-23, 2006. I would like to do a live Brain Storm! session with you guys, so if you are interested, let me know and I'll get you some comp tickets. There are some excellent seminars on how to podcast, how to increase your podcast listeners and monetize your podcast.

View a short 6 minute online video tour of the International Podcasting Expo.

I hope you will join us and find out more about this wonderful social media called Podcasting!

Penny Haynes, 1st Podcast Publishing