In today's business podcast, we will discuss the all important PR conundrum:

This truly is an issue over which small businesses regularly agonize. Do you spend your own valuable time doing this, hire someone on a project basis, or hire someone full-time (this option is for business owners who have the money to do that)?

Hard copy vs. Digital Press Releases

Then there's the issue of going after "traditional" media so you can get placement for your business in a newspaper or magazine. However, I believe that advertising on the media with press releases has much longer lasting effects.

Check out PRWeb and PRWeb Podcast

Did you know that I average 110,000 hits PER PRESS RELEASE with PRWeb? The content is syndicated by other newswires, and then interested people syndicate it on their websites, and it is the best type of viral marketing. Everyone wants to look like they're on top of the news in their industry, so they syndicate newswire RSS feeds.

Digital Press Releases are FOREVER...forever searchable content for search engines.

If McDonald's stopped advertising today, would they really go out of business, as someone has said? We need to be promoting our business via podcasting, blogs, press releases, and any way we can. It's the life blood of our business.

So check out the business podcast today.

It's shorter than usual because I've heard that people like 10 minute podcasts. Let me know if you like the longer or shorter versions.

And of course, check out the International Podcasting Expo, October 20-22, 2006. Seminar slots are filling up and international partners such as India's Podbazaar are joining with us, as well as other new and exciting online services and products. Plan to be there and learn about all that's going on in the world of digital media!

Penny Haynes, 1st Podcast Publishing & DigBizBooks.com