In today and next week's business podcast, we will discuss business issues ranging from a university for baby boomers transitioning from the work force to Microsoft moving into India.

We are business podcasting with a group from the Online Women's Podcasting Expo. We met in an audio conference room and had a business brainstorming session for an hour. This is the first half of that discussion. We discussed television being broadcast live to mobile phones, and it was amazing how many people envisioned automobile accidents due to people trying to watch while they drove!

We are already planning for the Online International Podcasting Expo, October 20-22, 2006.

You can subscribe to http://feeds.feedburner.com/internationalpodcastingexpo to keep up to date with the latest happenings. Right now, we are looking for speakers on the following subjects:

1) Introduction to Podcasting: The Past, Present and Future of the Fastest Growing Social Media

2) Podcasting Basics for PC: Using Only A Microphone & Computer

3) Podcasting Basics for Macs: Using Only A Microphone & Computer

4) Podcasting Formats: Different Types of Show Formats, and How To Determine What Works Best For You

5) Podcast Music: Where to Find Great Music That Won't Land You In Jail

6) Podcast Vocalization: Vocal Coaching for the Podcaster

7) Understanding RSS: If It's Really Simple Syndication, Why Is It So Hard To Understand???

8) Podcast Promos: Promos That Will Bring You New Listeners

9) Podcast Networks: To Join or Not To Join - That Is The Question

10) Podcast Directories: What Are Directories, and Why Are They Important?

11) Podcast Syndication: How To Get Your Podcast Onto Your Webpage

12) Recording and Editing Software Round Table: The Pros and Cons of Different Programs

13) Storage and Bandwidth: What It Means, What You Need, and Why You Need It

14) Introduction to Podcast Marketing

15) Internet Radio Stations: When To Stream, When To Download

16) Introduction to Video Podcasting (VideoCasting/VidCasting)

17) Basic Blogging for Podcasting

18) Defining Your Target Market (Workshop)

19) Basic Editing in Audacity

20) Podcasting With Skype

21) Advanced Editing in Audacity

22) Advanced Audio In Wavepad

23) What’s An Ogg? Choosing the Best Audio Format for Your Audience

24) Professional Studio Equipment: What To Look For If You Upgrade

25) Indie Music Podcasts: How To Help Bands Find You

26) Advanced VideoCasting

26) Guerrilla Podcast Marketing

27) How To Obtain A Sponsor For Your Podcast

28) How To Attract More Listeners

For more information, contact customerservice AT 1stpod.com.

Until next week, keep brainstorming for your business!

Penny Haynes, 1st Podcast Publishing & DigitalBusinessBooks

Today's Brain Storm! Business Podcast will take a close look at the changing US demographics, and how they will affect business marketing, strategy and technology.

We review Fast Company's March 2006 article by Andrew Zolli, which discusses the baby boomers' growth and the inevitable changes in every aspect of our culture. What I love most about this article is that it combines many of the other lessons we have learned via Brain Storm!, and ties it in to the transforming demographics of the US. It shows practical examples of technologies and marketing strategies that are emerging.

Business Podcasters may want to market their efforts toward the elder generation.

These are the people with the experience, the skill, and most likely the money, to roll with the changes. This can mean that they are retiring and gleefully ready to spend their children's inheritance (as their bumper sticker says) on enjoying the last 20 - 30 years of their life. Or it might mean that they are changing careers and maybe even moving into consulting. In either case, they are the perfect target audience, as they are already knowledgeable in their areas of expertise, and also capable of learning and applying new information, technology and strategies.

Millenials are the newest generation emerging, who are weaned on social networking, technology, and a world of communication without boundaries.

My son told me he was playing online games with someone in Japan. Why didn't that surprise me? Because I deal with people via my audio conference room, email and Skype from around the world on a daily basis. The delineating lines are disappearing, and our children won't experience the limitations around which we had to work. Their idea of business will be a global one.

Soon one out of 4 people in the US will be Hispanic, and there will be more women in higher education than men.

Times are a changing, but I'm skeptical about how much it will change until the good 'ole boy mentality is removed from corporate America. Still, if there is power in numbers, then the women will have it financially and in business leadership. And the boomers will have it politically.

Listen to what this fascinating business article has to say, and then brainstorm about what this can mean for your present and future business opportunities.

I also invite you to join us July 14-16, 2006 at the Women's Podcasting Expo, an online event with over 30 seminars, networking events, live podcasts, online booths and giveaways. Find out more at http://www.WomensPodcastingExpo.com.

Penny Haynes, 1st Podcast Publishing