In today's business podcast, we will continue our group podcast recording from the Women's International Podcasting Expo in July.

We finish our discussion about reaching baby boomers, and the challenge of reaching those that are not necessarily online. Partnering with another business that shares the same target market can benefit both sides.

Next, we discuss how major businesses are investing in India, including Microsoft.

But, I hear you ask, what does that have to do with me? Well, plenty. If the major businesses are preparing for the emergence of India online, shouldn't you prepare as well?

How about translating some of your product and service information into some of the Indian dialects?

How about teaming up with Indian nationals to extend your business reach beyond your own country? And what about China's immense population as it comes online? Are you prepared to market to them as well?

Lastly, open source will make up 20% of existing software.

This is good news for those who have great ideas. Find a group who can create the code and then brand it. Open source programs encourage creativity and loyalty among those that are involved.


30+ seminars and podcasts from the Women's International Podcasting Expo are now ready for delivery via download or CD!

Great seminars about podcasting and women's issues. These are audio/visual presentations as well as mp3 audios. Available in

• a downloadable .exe program for PCs
  
• a private, password protected RSS feed for Mac users, or
  
• a data CD

Until next week, don't just business brainstorm...do something about it!

Penny Haynes, 1st Podcast Publishing & Digital Business Books