In today's business podcast, we will continue our group podcast recording from the Women's International Podcasting Expo in July.

We finish our discussion about reaching baby boomers, and the challenge of reaching those that are not necessarily online. Partnering with another business that shares the same target market can benefit both sides.

Next, we discuss how major businesses are investing in India, including Microsoft.

But, I hear you ask, what does that have to do with me? Well, plenty. If the major businesses are preparing for the emergence of India online, shouldn't you prepare as well?

How about translating some of your product and service information into some of the Indian dialects?

How about teaming up with Indian nationals to extend your business reach beyond your own country? And what about China's immense population as it comes online? Are you prepared to market to them as well?

Lastly, open source will make up 20% of existing software.

This is good news for those who have great ideas. Find a group who can create the code and then brand it. Open source programs encourage creativity and loyalty among those that are involved.


30+ seminars and podcasts from the Women's International Podcasting Expo are now ready for delivery via download or CD!

Great seminars about podcasting and women's issues. These are audio/visual presentations as well as mp3 audios. Available in

• a downloadable .exe program for PCs
  
• a private, password protected RSS feed for Mac users, or
  
• a data CD

Until next week, don't just business brainstorm...do something about it!

Penny Haynes, 1st Podcast Publishing & Digital Business Books

In today and next week's business podcast, we will discuss business issues ranging from a university for baby boomers transitioning from the work force to Microsoft moving into India.

We are business podcasting with a group from the Online Women's Podcasting Expo. We met in an audio conference room and had a business brainstorming session for an hour. This is the first half of that discussion. We discussed television being broadcast live to mobile phones, and it was amazing how many people envisioned automobile accidents due to people trying to watch while they drove!

We are already planning for the Online International Podcasting Expo, October 20-22, 2006.

You can subscribe to http://feeds.feedburner.com/internationalpodcastingexpo to keep up to date with the latest happenings. Right now, we are looking for speakers on the following subjects:

1) Introduction to Podcasting: The Past, Present and Future of the Fastest Growing Social Media

2) Podcasting Basics for PC: Using Only A Microphone & Computer

3) Podcasting Basics for Macs: Using Only A Microphone & Computer

4) Podcasting Formats: Different Types of Show Formats, and How To Determine What Works Best For You

5) Podcast Music: Where to Find Great Music That Won't Land You In Jail

6) Podcast Vocalization: Vocal Coaching for the Podcaster

7) Understanding RSS: If It's Really Simple Syndication, Why Is It So Hard To Understand???

8) Podcast Promos: Promos That Will Bring You New Listeners

9) Podcast Networks: To Join or Not To Join - That Is The Question

10) Podcast Directories: What Are Directories, and Why Are They Important?

11) Podcast Syndication: How To Get Your Podcast Onto Your Webpage

12) Recording and Editing Software Round Table: The Pros and Cons of Different Programs

13) Storage and Bandwidth: What It Means, What You Need, and Why You Need It

14) Introduction to Podcast Marketing

15) Internet Radio Stations: When To Stream, When To Download

16) Introduction to Video Podcasting (VideoCasting/VidCasting)

17) Basic Blogging for Podcasting

18) Defining Your Target Market (Workshop)

19) Basic Editing in Audacity

20) Podcasting With Skype

21) Advanced Editing in Audacity

22) Advanced Audio In Wavepad

23) What’s An Ogg? Choosing the Best Audio Format for Your Audience

24) Professional Studio Equipment: What To Look For If You Upgrade

25) Indie Music Podcasts: How To Help Bands Find You

26) Advanced VideoCasting

26) Guerrilla Podcast Marketing

27) How To Obtain A Sponsor For Your Podcast

28) How To Attract More Listeners

For more information, contact customerservice AT 1stpod.com.

Until next week, keep brainstorming for your business!

Penny Haynes, 1st Podcast Publishing & DigitalBusinessBooks

Today’s business podcast discusses the statistics regarding advertising and marketing via podcasts and blogs.

Internet marketing studies show increases of 145% in online advertising spending in alternative social media. Using RSS, top search engine ranking is achievable apart from search engine optimization.

Podcast listenership is increasing proportionately to the number of portable media player owners.

75% of these owners will download a podcast. Over half of one group surveyed said they planned on purchasing a portable media player in the next year. Additionally, over half of all teenagers now own some type of portable player – these are the shoppers of tomorrow.

Thanks to RSS syndication, text ads in a blog or podcast will remain online and searchable for years to come...

making it a better investment than more transient forms of conventional banners and text ads. Key word rich text entry levels the playing field between large corporations and solopreneurs.

According to 1 study, 1 in 10 people has a portable player and 75% of those people download podcasts.

You’ll have to listen to the Brain Storm! business podcast to find out how this can benefit you and your business. Marketing your business has never been less expensive and more effective!

Penny Haynes, 1^st Podcast Publishing – Giving You A Voice

Remember the Women's Podcasting Expo going on ONLINE this weekend, July 14-16, 2006. Come and join us!

40+ Online Seminars and Live Podcasts, 30+ Exhibitors, 40+ Giveaways and 8+ Hours of Live Networking at the Women's Podcasting Expo July 14-16, 2006 Listen to the PRWeb Podcast. Download this press release as an Adobe PDF document. Business, networking, internet marketing, technology, health, women's issues and podcasting are just a few of the topics that will be covered during this weekend's 1st Annual Online Women's Podcasting Expo. The Exhibitor Booths are open to the public, as are 3 free seminars and all live podcasts. Keynote speakers will include Annie Jennings, Elisabeth Lewin, Jody Colvard, Terri Levine, and many more. (PRWEB) July 14, 2006 -- This weekend, the 1st Annual Online Women's Podcasting Expo will offer women the opportunity to attend over 40 seminars and podcasts, browse more than 30 booths, talk and network with women from around the world, and take home freebies from among the 40+ giveaways -- all without leaving the comfort of their home! All Attendees will receive free gifts from Exhibitor booths, such as an audio recording and editing program, a telephone recording line, CDs, Downloadable Seminar Audios and Instructional Ebooks. 3-Day Ticket Holders will also be eligible for thousands of dollars in prizes, including MP3 players, Podcast Production Services, Instructional Courses, Virtual Assistant Services, Coaching Sessions, Commercials, CDs and more. Top Keynote Speakers include Pat Lynch, Annie Jennings, Elisabeth Lewin, Jody Colvard, Terri Levine, Penny Haynes and many more. Exhibitors include our Main Sponsor, Women's Radio, Women's Calendar and Audio Acrobat, 1st Podcast Publishing, ImageReady Media, Animal Talk Naturally, WAHM Talk Radio, Co-Op World, Cool Cast Radio, FashionTribes.com, Fordham University RETC, Essential Oils, Home Business Women Talk Radio, Isagenix, and many others. Browsing the booths, participating in live podcasts, and attending three (3) of the seminars is free. However, 3-Day Ticket Holders receive unlimited access to all seminars and networking events, as well as to the download audio library of all recorded events, for only $25. For more information, go to http://www.WomensPodcastingExpo.com. PRWeb is the official newswire of the Women's Podcasting Expo. # # # Trackback URL : http://prweb.com/pingpr.php/SGFsZi1aZXRhLUhhbGYtU3F1YS1JbnNlLVplcm8= online women podcast podcasting free social networking seminars expo international talk radio

Today's Brain Storm! Business Podcast will take a close look at the changing US demographics, and how they will affect business marketing, strategy and technology.

We review Fast Company's March 2006 article by Andrew Zolli, which discusses the baby boomers' growth and the inevitable changes in every aspect of our culture. What I love most about this article is that it combines many of the other lessons we have learned via Brain Storm!, and ties it in to the transforming demographics of the US. It shows practical examples of technologies and marketing strategies that are emerging.

Business Podcasters may want to market their efforts toward the elder generation.

These are the people with the experience, the skill, and most likely the money, to roll with the changes. This can mean that they are retiring and gleefully ready to spend their children's inheritance (as their bumper sticker says) on enjoying the last 20 - 30 years of their life. Or it might mean that they are changing careers and maybe even moving into consulting. In either case, they are the perfect target audience, as they are already knowledgeable in their areas of expertise, and also capable of learning and applying new information, technology and strategies.

Millenials are the newest generation emerging, who are weaned on social networking, technology, and a world of communication without boundaries.

My son told me he was playing online games with someone in Japan. Why didn't that surprise me? Because I deal with people via my audio conference room, email and Skype from around the world on a daily basis. The delineating lines are disappearing, and our children won't experience the limitations around which we had to work. Their idea of business will be a global one.

Soon one out of 4 people in the US will be Hispanic, and there will be more women in higher education than men.

Times are a changing, but I'm skeptical about how much it will change until the good 'ole boy mentality is removed from corporate America. Still, if there is power in numbers, then the women will have it financially and in business leadership. And the boomers will have it politically.

Listen to what this fascinating business article has to say, and then brainstorm about what this can mean for your present and future business opportunities.

I also invite you to join us July 14-16, 2006 at the Women's Podcasting Expo, an online event with over 30 seminars, networking events, live podcasts, online booths and giveaways. Find out more at http://www.WomensPodcastingExpo.com.

Penny Haynes, 1st Podcast Publishing