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In this business podcast, we will learn more about how people are creating business ideas stemming from the aging Baby Boomer market. Insurance companies and peripherally related businesses are scarce on the Inc 500 list (not even 1 whole page), but those that have made it have come up with some innovative business ideas. Don't want to pay insurance premiums anymore?Then sell it to someone for more than it's face value but less than it's payout! That's what one company is offering Baby Boomers. Other business lessons include using technology to streamline business and costs and pass that savings onto the customer. This allows businesses to serve previously untapped markets. Without the advantage of technology reducing the cost, some segments of the market wouldn't even have access to certain supplies and services. We looked at one IT Company in preparation for the massive group of them we will study next week. There we find that re-inventing the wheel doesn't pay, and that working with others can propel you far ahead of the rest of the pack. Adding sales staff can also make a huge difference. Can you say "70 million dollar difference - in one year"?
Also, another friendly reminder for you to join us at the International Podcasting Expo, April 21 - 23, 2006. If you have an internet connection, you can attend! We have lined up some great speakers and trainers, starting with the very successful Dr. Tony Marino of Podcast Radio Show, America Web Works and Podcast Media Services. Want to know if he knows what he's talking about? Try Googling the words 'podcast marketing', and see who you find there! ***SPECIAL NEWS: I want to do a live version of Brain Storm! during the Podcasting Marathon, and to give you all some incentive to participate, the first 10 people to go to the http://www.BrainStormPodcast.com site and tell me they will participate (and actually do!) in a live Brain Storm! Podcast will get comp tickets to the entire event! Go to http://www.InternationalPodcastingExpo.com and get your Exhibitor Booth, Sponsorship or Tickets. Penny Haynes, 1st Podcast Publishing
In this Business Podcast, we will discuss lessons learned from the Human Resources companies on the Inc 500 list. Human Resources services never go out of style. Good economy or bad, people are hiring temps. These companies have made the business decisions that have put them at the top of the heap. Niche marketing toward smaller businesses is working for some of these companies. 2 of those companies featured in this business podcast were focusing on companies with less than 100 employees. They handle benefits, flexible benefits, payroll. Obviously, there is something profitable about that segment of the market. Convenience and value added services are another cause of success. Being niche oriented in your scope of target market doesn't mean you can't treat your clients in a holistic manner. Remembering that business clients are people, too, can help you think about what would make their lives easier, even it if has nothing to do with your business. There's a lesson here for all of us. We even talk about security issues since 9/11. Background checks are up 60% since 2000, and one company is making a bundle on that. In addition, we will also discuss the difference between pricing your services or products according to your bottom line versus according to their perceived value. Sorry about the problem with the links for the past several weeks. One listener, Joe, has (very appropriately), put me through the ringer on this. He is so right - I need to double-check my feeds on other software! So, thanks to Joe, I'm checking everything nowadays - TWICE! <smile>
Just a reminder to invite you to join me at the International Podcasting Expo, April 21-23, 2006. This online event will be easy for anyone to attend! There will be business podcasters there, so come and learn from everyone! Penny Haynes, 1st Podcast Publishing
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Despite
over 14,000 podcasts at the PodcastingNews Directory, Apple's 4th
quarter iPod shipments topping 14 million, and the term 'podcast' being
declared Word of the Year for 2005 by the New Oxford American
Dictionary, podcasting remains a relatively unknown concept. Utilizing
an online Virtual Expo Center, the International Podcasting Expo will
make Podcasting information, resources and services available to anyone
with an internet connection.
(PRWEB) March
21, 2006 -- Podcasting is exploding. Apple shipped more than 14 million
iPods in its 2005 4th Quarter, according to Robert McMillan, IDG News
Service. Forecasters predict up to 60 million people will be
downloading podcasts by the year 2010.
What does this mean for podcasters? It means that their targeted
listening market is increasing every day. People with iPods, as well as
MP3 players, PDAs and Cell Phones with digital audio players, are
looking for quality content in their areas of interest.
Although the Podcasting Community includes such large organizations as
IBM, Oracle, Purina, Philadelphia Eagles, Purdue, Notre Dame, CBS,
Nintendo, and the NYPD, a majority of the world still has not heard the
word "podcast", nor does it understand podcasting's usefulness for
education and business, as well as entertainment.
The International Podcasting Expo,
April 21 - 23, 2006, hopes to change that. This online Podcasting Expo
will be a 48 hour, around-the-clock event, taking place within an
online Virtual Expo Center. Therefore, anyone in the world with an
Internet connection can attend.
Events will include a 48 hour live Podcast Marathon in a 500 person
cross-platform audio conference room, with Internet presentation and
recording capabilities. Podcast listeners can attend (and even
participate in) live podcasts with their favorite podcast
personalities. The recorded podcasts will be immediately posted on a
special Expo Podcast feed.
Expo Attendees can participate in seminars and conferences, which will
be held in another cross-platform audio conference room. All seminars
will be recorded and posted in the Seminar Library, so late-comers can
still review the sessions they missed.
Expo organizer, Penny Haynes, of 1st Podcast Publishing, wants this to
be a grass roots expo that allows any podcaster from any country to
participate. "The Expo is presently looking for international
podcasting hosts to lead seminars and conferences in their own
languages, so they can reach their own market during their own time
zone. These chosen International Hosts will receive a free Exhibitor
booth for their assistance in expanding the reach of podcasting around
the world."
The first Exhibitors to come on board include Kelly McCausey of Work At
Home Moms Talk Radio, Tammy Munson of Republican Women Talk Radio,
Shane Matsumoto of Paradigm Lost Productions, and Lisa Boyd of Zeteo
Solutions. The International Podcasting Expo is truly "By Podcasters
and For Podcasters."
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Trackback URL : http://prweb.com/pingpr.php/Q291cC1Ib3JyLVNpbmctVGhpci1IYWxmLVplcm8=
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Join us as Penny Haynes interviews business podcasters, Catherine Bruns and Nancy Marmalejo, of Coaching-A-Go-Go.
In this business podcast, we discuss how Podcasting is working for this team of coaches from Hawaii and California.
Got Go-Go? Tune into Coaching A Go Go and listen to Coaches Catherine and Nancy share great strategies for living a busy life in balance. www.coachingagogo.blogspot.com Subscribe to Catherine and Nancy's podcast at: http://feeds.feedburner.com/CoachingAGoGo
Have an encouraging and inspiring week! Penny Haynes, 1st Podcast Publishing
In this business podcast, we will discuss how the health industry is topping the Inc 500 list.
I would have thought that actual medical companies, hospitals and pharmaceutical companies would top the list, but not so. I was surprised again to see the peripheral industries making money OFF OF the health industry.
Some people will pay even MORE money for medical services - WILLINGLY!
We will learn about medical "boutique" practices, where people will pay a premium to get same-day service (as if people weren't paying enough for medical care!) But it will bring up some great points, not only on the huge market of aging baby boomers, but also on the very concept of what makes people willing to pay more money than normal. One word: Convenience!
If you like these podcasts, then I invite you to come and find other podcasts you will like just as much, at the International Podcasting Expo, an ONLINE event that ANYONE can attend, as long as they have an internet connection!
You can meet your favorite podcasters, attend seminars and conferences about podcasting, participate in our live 48 hour Podcasting Marathon, and also network in our 7-Minute Speed Networking sessions in our audio conference room.
For more information, please go to http://www.InternationalPodcastingExpo.com. Booths are only $50, and Exhibitors get to sell tickets and keep about half of the sales price. And tickets are only $11, so anyone can afford to come! We are hoping to have a full, international contingency on board, so we can network around the clock. Come and get involved!
Penny Haynes, 1st Podcast Publishing
Be a part of the Online International Podcasting Expo, from April 21 - 23, 2006.
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Brain Storm! Business Podcast: News, Technology & Marketing
