In today's business podcast, we will discover how podcasting can revolutionize your business and your customers!

Join me today as I interview Paige Eissinger of 2 Smart Chix, podcaster of View from the Coop and assistant producer of Jammin' With Slam on Cool Cast radio. Paige, a web designer and talk-show host, is a self-described podcasting addict now. She can't get enough of it (as you'll hear in the podcast).

There are several great reasons for businesses to podcast...

Your network expands as your meet other podcasters, and podcast listeners. You interview them, they interview you, you exchange podcasting tips and tools and everyone benefits.

You give potential clients an opportunity to "take you with them" and learn about you "on the go". They aren't chained to a radio and/or a time frame. They can download you and listen to you in the car, on a walk, wherever they choose. And they can listen to you "hands free".

Present and future customers will be more predisposed to believe you are an expert in your field, and treat you as such. (Listen to the story about a client of an entrepreneur whose whole outlook changed after listening to the entrepreneur's podcast!)

Your target market comes looking for you - not the other way around! If someone responds better to audio, they will go the route of podcasting. And when they want information, they will come to you if you offer what they need.

You can't always get across your passion for your subject solely with written words. People get excited about a subject when you are excited about it, and your voice is the most effective tool for igniting that passion in others.

So sit back (or run, or drive, or whatever you're doing while you are listening to this!) and enjoy!

And if you would like to know more about how to create a podcast for your business, or as a hobby, and want to find the most inexpensive tools available, contact me via the QMTP message form at http://www.PodcasterCentral.com, or go to http://www.1stPod.com to review our services, classes and resources.

Penny Haynes, 1st Podcast Publishing.