The advertising playing field is about to be leveled.

Join me today, along with Louis Lambrianidis, a Digital Business Books (DigBizBooks.com) Brain Storm! subscriber/listener with a lifetime of experience with technology, management, advertising and more, as we study internet advertising. Today we tackle the way that Yahoo is totally transforming the way that major corporations around the world are spending their advertising dollars, and how you can advertise like the big boys.

Learn the difference between targeted, search-engine advertising and brand advertising.

Louis does a great job explaining what it is, and why you should use it. We discuss how and when to use each type of advertising, and also how much money you can get away with spending to check out your market.

Major corporations are moving the majority of their money into internet advertising, but major media firms are nervous about moving into that realm.

So learn what the corporations now know, what the return is on their money, and how to work with clients that are a little hesitant about moving into internet advertising. If you have any comments or suggestions of your own, please share them on the Brain Storm! blog, or call them into the recording line.

And remember about our free Digital Business Book of the week at http://www.DigBizBooks.com.