Today Digital Business Book's Brain Storm! will use Cirque Du Soleil as our brainstorming example.

In the July 2005 issue of Fast Company, there is a feature on the very unique Cirque Du Soleil, combined with a brief introduction to a book that explains the "Blue Ocean Strategy" for business, and avoiding the competition altogether.

This circus/theatrical production is a smoothly running money-producer.

Their procedures for hiring and training is very well thought out, and their focus on innovation rather than competition makes a powerful point. Replacing injured or retiring performers is easy, as they have recruits waiting in the wings all over the world.

They focus on pushing the boundaries of creativity by utilizing their corp of multi-nationals

This keeps them ahead of their competition (which up until now has not even existed). This is a part of the idea of Blue Ocean Strategy - focusing on being the first to create and produce new products and services. Innovation and re-inventing the company and the products is the key.

I know of an entrepreneur who is CONSTANTLY re-inventing her products and services,

focusing solely on what her clients (and potential clients) might want. Dee Kreidel, of Legacy Journals, explains the personalization emphasis of her business: [Read More!]

Meet a comic book author and artist who lost the use of his arms and hands!

Jaime Buckley is an unusual hero in his own right - at least that's what I think. But I'll let you decide for yourself. After a car accident (and many, MANY more physical setbacks, including the LOSS OF THE USE OF HIS ARMS AND HANDS!), the story of what he's been through and how he's been guided and provided for step by step is nothing less than miraculous.

Download the first issue of Wanted: Hero for free here!

You can also view the fantastic video commercial. The best part is that you can get subsequent digital download issues for only $1 each!!!!!.

So please spread the word about Wanted: Hero - a great source of clean comedy!

And for more clean comedy, help yourself to it at Encouraging Audiobooks.

If you are an entrepreneur or small business person...

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