SouthWest Airlines Fends Off Competitors

In Fortune's May 16, 2005 issue, Barney Gimbel writes about how Southwest Airlines is dealing with the changing economy and competitors that are catching up by slashing prices. We want to look at competition in the marketplace from both the standpoint of the market leader and the competitor.

Southwest: King of Employee Loyalty

Southwest has always been the low cost provider, and has been marked as the airline that treats its employees like royalty. This has bred deep loyalty in the employees, something that no other company or industry has quite been able to match.

Did you know that even when website reservations caused the closing of local reservation offices, Southwest did NOT let go of any of the employees, but paid for relocation or travel expenses so that they could keep their jobs? Now that is a commitment to their employees! Per Gimbel, "Southwest has never laid off an employee." What a feat! [Read More!]

FREE video tutorial on how to install and use iPodder.

I couldn't find any video tutorials on how to install and use iPodder, so I created it for my 'Create A Podcast' Handbook class, and decided to share it publicly.

Just go to http://www.1stpod.com/7155.html or go to 1st Podcast Publishing (www.1stPod.com) and go to the Podcast Directory.

Now you have a tool to help convert your ezine subscribers to podcasters.

This simple tutorial will allow anyone to receive podcasts within 10 minutes! So create a podcast, share the video, and let everyone hear you!

Penny Haynes
http://www.Create-A-Podcast.com