Horace was in advertising when he met Otto Stern, a mail-order plant entrepreneur. The plants ended up in poor condition from transportation, so they found someone to develop a water soluble fertilizer. Horace's wife named it Miracle Gro.

Their first ad in 1951 capitalized on America's post-war infatuation with science and focused on laboratory tests and amazing results. His advertising was sensual, scientific with tests, and personal through testimonials.

So the basic three things Horace did to succeed were: [Read More!]

Inc's April 2005 issue had a great little article with a picture that pretty much told it all...it is about the coming of the microchip in everyday products, and how it will affect life as we know it.

Inc came up with the following new-fangled products and brainstorming ideas for products with chips in them...

• Beer mug that alerts the bartender of an empty glass.
• Credit cards that track spending and prevent fraud.
• Baseballs that track speed.
• Children's books that talk.
• Tire valves that monitor pressure.
• Globes that tell you geographical info.
• Clothes that help keep inventory accurate.
• Coffe Cups that warn of too hot or too cold temperature.
• Video chip on golf bags to record your swing.

So I am going to have a contest for my listeners and readers. Submit your ideas for "chip" products in the comment section for this article or via phone at 214-231-2911 x. 4508. Describe the product's appearance and usage, and I'll list them next week. Then you get to vote on the best "chip off the old block"...I know, that was bad.

But best chip idea will win $25 sent to their paypal account.

I'm looking forward to checking out your ideas...let's see how well YOU brainstorm!

Penny Haynes, Producer and Publisher
http://www.eMediaTouch.com