Today we are talking about a case study found in Inc's April 2005 Issue where an inventor has the opportunity (and crossroads decision) of a lifetime.

Lance Fried has created the world's first waterproof MP3 player - nirvana for surfers, skiiers, swimmers, kayakers and other damp dwellers. He used his own funds and volunteering from his friends to make it happen, and when several "big box" retailers, like Best Buy and Bass Sporting Goods, found out about it, they wanted it on their shelves.

Sounds like a dream come true for Fried, right? Well.....