Advertising is changing so much that even the Advertising Companies are changing the way they do business!

This Digital Business Podcast talks about how advertising is becoming more accessible to the common business person, and the advertising agency has become less necessary. Therefore, agencies are remaking themselves (and their names) in order to "go with the flow".

Some agencies want to offer everything from soup to nuts, while others specialize.

So you need to decide what type of advertising you want to do before you go looking for professional help (if you ever do). The more coverage you attempt, the more it will cost you, and if you remember past podcasts, many times it is hit and miss without "smart ads".

Find out how Skype added 40 million users without spending a dime on advertising...

Other companies are bringing media placement and even advertising campaigns in house. And why not? The technology has become more accessible and less expensive. What's stopping you from doing your own commercials and placing your own advertising?

Learn how to put money in your pocket without risking a dime.

You can do this at our "Bootstrap Your Business With Barter" class on Saturday, November 5th, noon EST, with Bob Prentice. We will have an interview with Bob next week about business and bartering, so you can find out how you can put at least $500 in your pocket through bartering - GUARANTEED!

Just to go owent.com, better known as The Overwhelmed Entrepreneur, and check out the class information on the left Events side bar.

You can also check out the upcoming Holiday Business Gift Bazaar. If you'd like to be a part, you'll find that information there as well.

This is Penny Haynes, of Digital Business Books, encouraging you to keep on brainstorming!