Today, Digital Business Books' podcast discusses determining and managing prices while costs for small businesses continue to escalate.

Based on two articles from different issues of Inc. Magazine, we will talk about innovative ways that entrepreneurs are avoiding price hikes while competitors give in to the urge. We will also review ways to increase prices when it's absolutely necessary, and how to do it without alienating your clientele.

One entrepreneur figured out how to cut his company's health insurance costs WITHOUT making his employees carry any of the burden!

He also reduced his material costs by 25% doing simple things that you can do in your own business. Find out how to break a price increase to your customers, and when to do it.

Ever wonder how you should price your service or product?

We have that answer for you as well. We discuss pricing strategies, what works and what doesn't. We discuss objective and perceived value, as well as customer irrationality and expectations. It's an issue that will fill in many of the blanks in your entrepreneurial databank.

Check out this week's free digital business book.

Digital Business Books is also expanding to offer live business expertise via forums, classes and curriculums at The Overwhelmed Entrepreneur. With a business barter room, a Holiday Business Gift Bazaar, and an opening teleclass on Bootstrapping Your Business with Barter, we're hoping the Grand Opening on November 5, 2005 will be a truly "grand" experience.

If you are a vendor with products or services that Entpreneurs can purchase for their clients,

then please check out the Holiday Business Gift Bazaar at http://www.owent.com, in the Events column on the left. You can also register and participate in any of the online business surveys (and see the results). Hoping to meet you at the festivities at The Overwhelmed Entrepreneur site in November!

Penny Haynes, Digital Business Books