In an online article I read yesterday, I was pleased to see that my ideas aren't so off the wall after all.

HarperCollins is recognizing the need to do direct marketing with potential and present clients, as opposed to going the traditional route through other vendors. They are also moving into the digital download MP3 venue, as they realize that eventually, cassettes and even CDs will go the way of the LP. Digital download is the way audio books will be delivered, and eventually, straight from the publisher, just like at Encouraging Audiobooks.

They are also moving away from an author-centric brand to a publisher-centric brand, with the hope that people will eventually see that there is a [Read More!]