Atkins is synonomous for low-carb - it's like Kleenex, Xerox - it's a one-word icon that successfully secured 1/2 of the low-carb diet market.

Digital Business Books' BRAIN STORM! examines what went wrong. Why did they file for Chapter 11 protection in August 2005? Why did the originating company of a nationwide craze bite the dust?

Being the first does NOT ensure that you will also be the last.

Atkins may have started the craze, but they won't be around to see the finale. The decline started [Read More!]