The cover of Fortune's July 2005 issue said it all: "Retire RICH, Take Control of Your Future".

And the entire magazine brainstormed about the different ways that people can ensure a wealthy retirement. But one article in particular challenged the traditional view of retirement, and stated that it simply doesn't exist anymore.

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Before I go on, I just want to remind you of the opening of Digital Business Books (DigBizBooks.com) on Monday, and invite you to join us. There will be bonuses galore with any purchase from the site, as our affiliates and authors are offering great freebies to everyone who takes part in the Grand Opening.

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With the advent of the Baby Boomers moving into retirement age as of January 1, this segment of the population will tip the scales economically and socially.

People are living longer, making money for longer periods of time, and continuing to work (mostly part time) beyond their normal retirement age - and not necessarily for money.

Some senior citizens are starting over - going back to school, trying new careers - simply because they can.

Unlike in the 1800s when living to 65 was almost unheard of, and there was therefore no reason to consider retirement planning. Today's 50+ group has every reason to make sure their twilight years are enjoyable.

So brain storm along with us today as we review how our entire society may be transformed with the largest wave of retirement age people ever.

And learn about the opportunities for you to provide valuable products and services to cater to this market segment, that actually holds three quarters of all of the wealth of the country!

[Read More!]

Today Digital Business Book's Brain Storm! will use Cirque Du Soleil as our brainstorming example.

In the July 2005 issue of Fast Company, there is a feature on the very unique Cirque Du Soleil, combined with a brief introduction to a book that explains the "Blue Ocean Strategy" for business, and avoiding the competition altogether.

This circus/theatrical production is a smoothly running money-producer.

Their procedures for hiring and training is very well thought out, and their focus on innovation rather than competition makes a powerful point. Replacing injured or retiring performers is easy, as they have recruits waiting in the wings all over the world.

They focus on pushing the boundaries of creativity by utilizing their corp of multi-nationals

This keeps them ahead of their competition (which up until now has not even existed). This is a part of the idea of Blue Ocean Strategy - focusing on being the first to create and produce new products and services. Innovation and re-inventing the company and the products is the key.

I know of an entrepreneur who is CONSTANTLY re-inventing her products and services,

focusing solely on what her clients (and potential clients) might want. Dee Kreidel, of Legacy Journals, explains the personalization emphasis of her business: [Read More!]