SouthWest Airlines Fends Off Competitors

In Fortune's May 16, 2005 issue, Barney Gimbel writes about how Southwest Airlines is dealing with the changing economy and competitors that are catching up by slashing prices. We want to look at competition in the marketplace from both the standpoint of the market leader and the competitor.

Southwest: King of Employee Loyalty

Southwest has always been the low cost provider, and has been marked as the airline that treats its employees like royalty. This has bred deep loyalty in the employees, something that no other company or industry has quite been able to match.

Did you know that even when website reservations caused the closing of local reservation offices, Southwest did NOT let go of any of the employees, but paid for relocation or travel expenses so that they could keep their jobs? Now that is a commitment to their employees! Per Gimbel, "Southwest has never laid off an employee." What a feat! [Read More!]

Today we are going to talk about what we learn from women who have started their own successful businesses. They have several things in common, and some very insightful and inspiring things to share on creating a business. I also share some personal reasons why I started Encouraging Audiobooks and 1st Podcast Publishing, family friendly audio book and podcasting sites.

I am hoping to start an open brainstorming session with coaches, teachers, and experts, and record it for sharing here on Brain Storm! If you would like to participate in these recorded audio conferences, just add a comment below, or contact me via the QMTP box on this page.

I am also hoping that we will be able to create a Digital Business Resource Library stocked with audio books by entrepreneurs who are becoming successful in their fields. That could be you! (smile)

So what are you waiting for? This is your chance to promote yourself and your business - just by participating in our Brain Storm! session.

Last, but not least, Suzette Flemming wins the $25 prize for the best entry in the "Put A Chip In It" contest. Congratulations, Suzette!

Penny Haynes, Encouraging Audiobooks and 1st Podcast Publishing.

P.S. Don't forget about the Podcasting Handbook 5-week course. If you or anyone you know would like to be walked step-by-step through everything you need to know to create a podcast, then please send them our way while we still have spots open. Click here to register for the Podcasting Seminar.

Based on an article in the May 2005 issue of Fast Company, entitled "Change or Die", this podcast deals with the truth (and the falsehoods we have willingly believed) about how change occurs, and what brings about change.

Using Dr. Dean Ornish (and his vegetarian diet that is proven to undo the damage of heart disease) as an example of breaking the mold and successfully getting people to do what they don't want to do, the article details how to get through to people. It isn't through logic - we should all know by know that we believe what we want to believe most of the time, regardless of the facts. And it isn't through fear - people are prone to sink into denial when the news is too bad.

No, it has to do with speaking positively to people's emotions, helping them change their basic attitudes, moving them beyond incremental changes to leaps and bounds, providing a support group to walk them through it, and then building a habit that will eventually come to them as easy as breathing.

About Your Coaches: John-Paul Micek and Deborah Cole Micek have combined their unique styles to coach thousands of small-business owners around the world to combine online and offline strategies to get, grow, and keep more clients. These premiere Click-and-Mortar Coaches developed the revolutionary Master of Business Ownership™ (MBO™) Program and offer this Business Growth System through exclusive membership in the Business Owners Coaching Club. Based on 12 Roots of Business Prosperity™, it’s the only practical, street-smart system designed to completely transform your small business and turn it into a 21st Century Powerhouse that delivers the profits, personal fulfillment and ideal lifestyle you deserve.

Is your marketing message strong enough to turn some people off? If not... chances are you're probably not turning people on and pulling them to your business like a magnet either. In this recording, you’ll learn the pros and cons of integrating values into your marketing. . . International Business Coaches John-Paul and Deborah Micek, of the Business Owners Coaching Club show you what works in the real world.

This business coaching team brainstorm the pros and cons, the right and the wrong times for edgy marketing messages, and how you can determine the right marketing message for your target audience. This audio article is based on the February 2005 issue of Inc. To access the outline of brainstorming ideas discussed in this audio article, and discover how these International Business Coaches of the BusinessOwnersCoachingClub.com can help accelerate your success in business, see below.

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