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SouthWest Airlines Fends Off Competitors
In Fortune's May 16, 2005 issue, Barney Gimbel writes about how Southwest Airlines is dealing with the changing economy and competitors that are catching up by slashing prices. We want to look at competition in the marketplace from both the standpoint of the market leader and the competitor.
Southwest: King of Employee Loyalty
Southwest has always been the low cost provider, and has been marked as the airline that treats its employees like royalty. This has bred deep loyalty in the employees, something that no other company or industry has quite been able to match.
Did you know that even when website reservations caused the closing of local reservation offices, Southwest did NOT let go of any of the employees, but paid for relocation or travel expenses so that they could keep their jobs? Now that is a commitment to their employees! Per Gimbel, "Southwest has never laid off an employee." What a feat!
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FREE video tutorial on how to install and use iPodder.
I couldn't find any video tutorials on how to install and use iPodder, so I created it for my 'Create A Podcast' Handbook class, and decided to share it publicly.
Just go to http://www.1stpod.com/7155.html or go to 1st Podcast Publishing (www.1stPod.com) and go to the Podcast Directory.
Now you have a tool to help convert your ezine subscribers to podcasters.
This simple tutorial will allow anyone to receive podcasts within 10 minutes! So create a podcast, share the video, and let everyone hear you!
Penny Haynes
http://www.Create-A-Podcast.com
Today's topic really made me feel uncomfortable - it forced me to rethink an accepted theory, at least one accepted by cubicle dwellers. That theory is that your job should make you happy, and the related thought is that your employer, if you have one, is somehow responsible for making you happy, and you should just work to make money. The flip side of that is that if YOU are the employer, it's your job to make sure that your employee is happy.
So we are going to examine this thought from 3 directions: One, as the employer, another as the employee, and another as the self-employed.
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Today we are going to talk about what we learn from women who have started their own successful businesses. They have several things in common, and some very insightful and inspiring things to share on creating a business. I also share some personal reasons why I started Encouraging Audiobooks and 1st Podcast Publishing, family friendly audio book and podcasting sites.
I am hoping to start an open brainstorming session with coaches, teachers, and experts, and record it for sharing here on Brain Storm! If you would like to participate in these recorded audio conferences, just add a comment below, or contact me via the QMTP box on this page.
I am also hoping that we will be able to create a Digital Business Resource Library stocked with audio books by entrepreneurs who are becoming successful in their fields. That could be you! (smile)
So what are you waiting for? This is your chance to promote yourself and your business - just by participating in our Brain Storm! session.
Last, but not least, Suzette Flemming wins the $25 prize for the best entry in the "Put A Chip In It" contest. Congratulations, Suzette!
Penny Haynes, Encouraging Audiobooks and 1st Podcast Publishing.
P.S. Don't forget about the Podcasting Handbook 5-week course. If you or anyone you know would like to be walked step-by-step through everything you need to know to create a podcast, then please send them our way while we still have spots open. Click here to register for the Podcasting Seminar.
The Complete 'Create A Podcast' Handbook for Busy Entrepreneurs is a 5 week course that, by its end, will have you recording, editing, mixing music, uploading files to your server, creating your RSS podcast feed, listed in all podcast directories and more. Participants receive:
Training in a recorded audio conference room (seating is limited to 24), with access to the recordings and videos within 24 hours after the class.
Instructions on receiving and listening to podcasts.
Audio Recording 101+ - Everything you need to know about recording and editing high quality audio files on your own computer. This course goes beyond the original AR101 class, adding in music mixing, special editing tricks, and more. No special or expensive equipment necessary, other than a headset microphone to plug into your computer's sound card. For those who have purchased the original AR101 course, you will be given a discount coupon equal to the amount which you originally paid.
A password protected forum for questions and answers, which will also contain all of the curriculum for download and review.
***While supplies last***, participants will receive a 128 MB MP3 Player/Recorder/Storage Key (a $70 value) so they can download and listen to podcasts.
Training in vocal delivery for the most professional podcast possible.
Constructive reviews of participant podcasts.
Different ideas for new and interesting types of podcasts.
Upon completion of the course, each participant will receive the entire recorded curriculum, with all audios, videos and texts, on CD.
Participants will also receive a 10% discount off of any single editing service, and a 20% discount off of any continual audio editing services.
The Outline is as Follows:
Week 1 - What is Podcasting, What Can It Do For Me, What Do I Need and How Much Will It Cost? (Not much, by the way!) Homework: Download a podcasting program and subscribe to several podcasts.
Week 2 - Resources For Your Podcasting Needs, including where to find it, what it costs, and how to use it. (No expensive investment necessary!) Will include how to upload your files, where to upload them to, and how to create a podcast entry in your RSS feed. Also where to find music. Homework: Review the Audio Recording 101 Program in preparation for next week's class.
Week 3 - Audio Recording 101+. Intensive instructional course on recording, editing, mixing music, saving files, and the differences in frequencies and bitrates (it's not as complicated as it seems). Homework: Record and edit a practice recording, and put music behind it.
Week 4 - Vocal coaching for delivery and recording. Discussion and review of the different types of podcast styles and productions you can create. Review of existing podcasts for do's and don'ts. Everyone will get a chance to try out their skills by the end of the evening (don't panic! It will be fun and non-threatening.) Homework: Record and edit your own podcast. Upload it to your server and place the information in the RSS feed, so we can review your podcast next week. (We'll be gentle, I promise.)
Week 5 - Review of participant podcasts. All of the places to submit your podcast. Ways to use podcasting for marketing your own products and services. Peripheral ways to make money with your newly found recording skills!
Next class: June 2, 9, 16, 23, 30 (Thursday nights, 9pm EST)
Price: $199.00
Register for the Podcasting Handbook Course here.
Well, we've had one entry for the "Put a Chip In It" contest, so I'm going to extend the contest one more week. Otherwise, Suzette Flemming will be the undisputed winner of the $25 paypal payment. Her comment is listed below and is in today's show, so if you'd like a crack at the money, tell us what every day object you think should have a chip put in it, and why...
Brandon Maas, another listener, graced us with a great idea based on the waterproof MP3 player created by FreeStyle Audio. You'll hear his grand idea in today's show too. Brandon wins a free audio book from our digital download audio book store, Encouraging Audiobooks.
If you've got a brainstorming idea based on any of the shows we do, please share it with us, via the telephone recording line or in the comments. You'll get a free audio book, and maybe a special prize...you never know when I'm feeling generous!
Penny Haynes
Brain Storm!
Based on an article in the May 2005 issue of Fast Company, entitled "Change or Die", this podcast deals with the truth (and the falsehoods we have willingly believed) about how change occurs, and what brings about change.
Using Dr. Dean Ornish (and his vegetarian diet that is proven to undo the damage of heart disease) as an example of breaking the mold and successfully getting people to do what they don't want to do, the article details how to get through to people. It isn't through logic - we should all know by know that we believe what we want to believe most of the time, regardless of the facts. And it isn't through fear - people are prone to sink into denial when the news is too bad.
No, it has to do with speaking positively to people's emotions, helping them change their basic attitudes, moving them beyond incremental changes to leaps and bounds, providing a support group to walk them through it, and then building a habit that will eventually come to them as easy as breathing.
 Is your marketing message strong enough to turn some people off?
If not... chances are you're probably not turning people on and pulling them to your business like a magnet either. In this recording, you’ll learn the pros and cons of integrating values into your marketing. . .
International Business Coaches John-Paul and Deborah Micek, of the Business Owners Coaching Club show you what works in the real world. |
This business coaching team brainstorm the pros and cons, the right and the wrong times for edgy marketing messages, and how you can determine the right marketing message for your target audience. This audio article is based on the February 2005 issue of Inc.
To access the outline of brainstorming ideas discussed in this audio article, and discover how these International Business Coaches of the BusinessOwnersCoachingClub.com can help accelerate your success in business, see below. |
About
Your Coaches: John-Paul Micek and Deborah
Cole Micek have combined their unique styles to
coach thousands of small-business owners around
the world to combine online and offline strategies
to get, grow, and keep more clients. These premiere
Click-and-Mortar Coaches developed the revolutionary
Master of Business Ownership™ (MBO™)
Program and offer this Business Growth System through
exclusive membership in the Business
Owners Coaching Club.
Based on 12 Roots of Business Prosperity™,
it’s the only practical, street-smart system
designed to completely transform your small business
and turn it into a 21st Century Powerhouse that
delivers the profits, personal fulfillment and ideal
lifestyle you deserve.
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Brain Storm! Business Podcast: News, Technology & Marketing
