Brain Storm! Business Podcast: News, Technology & Marketing
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Brain Storm! Business Podcast: News, Technology & Marketing
Edgy Hands-On Marketing: Is Boring Ever Better? by International Business Coaches John-Paul and Deborah Micek
Wednesday, February 23, 2005

International Business Coaches John-Paul and Deborah Micek, of the Business Owners Coaching Club show you what works in the real world.

 This business coaching team brainstorms the pros and cons, the right and the wrong times for edgy marketing messages, and how you can determine the right marketing message for your target audience. This audio article is taken from this week's issue of Brain Storm!, based on the February 2005 issue of Inc.

To access the outline of brainstorming ideas discussed in this audio article, and find out more about the Business Owners Coaching Club, please click here...

About Your Coaches: John-Paul Micek and Deborah Cole Micek have combined their unique styles to coach thousands of small-business owners around the world to combine online and offline strategies to get, grow, and keep more clients. These premiere Click-and-Mortar Coaches developed the revolutionary Master of Business Ownership™ (MBO™) Program and offer this Business Growth System through exclusive membership in the Business Owners Coaching Club. Based on 12 Roots of Business Prosperity™, it’s the only practical, street-smart system designed to completely transform your small business and turn it into a 21st Century Powerhouse that delivers the profits, personal fulfillment and ideal lifestyle you deserve.

[Read More!]
Posted on 02/23/05 at 02:09:51 by Penny Haynes
Category: Retail, Sales and Marketing - 0 comments - [Link to this item]

Chinese MBAs Share the Secrets of How To Sell to the Chinese, by Jena McGregor, Fast Company, January 2005
Tuesday, February 01, 2005

Lessons Learned about Chinese Culture from Chinese MBAs.

1) You must be patient when dealing with new ideas in China. "China is taking the path of gradualism" in its economic reform." "Grassroots companies are China's future. They're growing fast, and their leaders are clever visionaries. These companies have long been denied access to capital markets. No more."

2) Chinese people are very protective, especially since they usually have only one child, and that child is the center of their world. Want to sell something to Chinese parents? These are the two things they want the most... [Read More!]
Posted on 02/01/05 at 23:43:12 by Penny Haynes
Category: International Business - 0 comments - [Link to this item]





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