Click here to listen to the podcast.
In this week's Brain Storm! Business Podcast, we will discuss statistics related to user-generated content, including multimedia, and its affect on website traffic.
I have been researching this information for marketing purposes for my
Online Community Magazine software. You should definitely check out a site called eMarketer.com - tons of great information there. I can't afford their paid subscription ($10,000 a year!), but I can afford their free newsletter.
I'm going to share the information on which today's business podcast is based in my marketing outline for why end-users should get a column, radio or tv show in an online magazine.
The magazine allows internet users to find your business more
quickly when they search on the internet.
I.
Search engine usage is second only to email when it comes
to the most popular activities performed by Internet users (Pew Internet
study).
II.
Americans conduct more than 4 billion searches each
month.
III.
As more and more U.S. households not only hook up to
the Internet, but go high-speed, their online activities will increase; thus
reducing their exposure to television, print media, and other channels used by
traditional advertisers. http://www.davidwilliams.biz/small-biz-news/2006-01-January.htm
By using audio and video, the site will bring more visitors to the
site – not only as consumers, but as participants!
IV.
Brian Haven, senior analyst with Forrester Research
Inc, says “More than a third of adults say they view online video at least
monthly; 45 percent of online youth ages 13 to 21 have watched streaming or
downloadable videos in the past month.
And it’s going to get more popular in the next two years.”
V.
Haven also sees video search and niche video providers,
such as sites that cater to online learners, as possible growth areas. http://www.entrepreneur.com/technology/newsandtrends/article168766.html (Nov 2006)
VI.
According to eMarketer, spending on internet video advertising in the U.S. will jump
from $775 million this year to $1.3 billion in 2008. That's an expected
increase of 68 percent.
VII.
In its November 2006 "Internet Video" report,
eMarketer stated that small and midsize businesses could greatly benefit from
this hot technology. Online video ads are cost-effective to create, and they
can act as marketing materials or even educational tools. It's also easy to
promote them through your existing online marketing
campaigns, and you can give them more visibility through
video search sites.
http://www.entrepreneur.com/magazine/entrepreneur/2007/may/177134.html
People want a
truly interactive experience where they can contribute to the website. This means an increase in web traffic to any
consumer content driven sites.
VIII.
The content consumer becomes the
creator. Led by the companies
that started this revolution — YouTube, MySpace, Facebook, Photobucket and
others — eMarketer estimates that US user-generated content sites will earn $1
billion in 2007 and reach $4.3 billion in ad revenues in 2011. 
IX.
On a worldwide basis, user-generated content ad
revenues will rise from $1.6 billion in 2007 to $8.2 billion in 2011. 
You can now market your business
products and services in the same level as major conglomerates for only a
nominal fee.
X.
"Gone forever are the days in which giant media
conglomerates control the creation, distribution and monetization of
content," says Paul Verna, eMarketer Senior Analyst and the author of the
new report, User-Generated Content: Will Web 2.0 Pay Its Way? "The
media companies are still around and still wield considerable clout as a result
of their content and their distribution networks, but today much of the power
is shifting to the consumer."
XI.
"This capability has put enormous power in the
hands of the estimated 64 million Internet users in the US who created user-generated
content in 2006 — and that number is expected to swell to 95 million by 2011,"
says Mr. Verna.
XII.
Currently, the US dominates the space, but other
geographies are expected to contribute increasing amounts of user-generated
content over the next several years, with 238 million user-generated content
creators worldwide in 2011, up from 118 million in 2006.
http://www.emarketer.com/Article.aspx?id=1005071&src=article1_newsltr
Mr. McFarland: For one of the user-generated content publishers we're
running on, about half of the content is not acceptable.
eMarketer: Does that worry you?
Mr. McFarland: A large portion of the video out there is like that TV
show featuring stupid home videos. But most of that video was good for
advertising because it had a big audience and the videos were humorous in most
cases.
eMarketer: Are you looking forward to the appearance of more
professionally produced online video content?
Mr. McFarland: The number of streams is constantly increasing. Every
major publisher we've talked to has video now or has a plan to have it by the
end of the year. TV advertisers have always had a big propensity to video.
eMarketer: What content is the big seller?
Mr. McFarland: Movie trailers, entertainment news. It's difficult to
talk about because if you do a search on Google, there's video on every
subject.
Follow the below link to see the charts.
http://www.emarketer.com/Article.aspx?id=1005054&src=article2_newsltr
In today's podcast, I also invite you to respond to a few questions I have, including: - What would it take for you to create video on your website? Would it take giving you the software and training materials, or would you only do it if you could outsource it?
So I'd love some feedback on today's show. I look forward to hearing your answers, because I need some outside perspective! (smile).Have a great week, and remember to DO something about those ideas you have rolling around in your head!
Penny Haynes,
1st Podcast Publishing &
Online Community Magazines
This
is Lori Arriaga of Christian Women's Resources
with this weeks edition of Words for
the Week, Christian Podcast
where we bring you hope and encourgement brought to you by Encouraging Audiobooks.
Today
I bring you an article written by Shalene Kearney that was posted at our Hope for the Family blog where
she shares about how easy it is to take our freedoms for granted. Very timely message especially with the Fourth of July coming up.
She shares from the scripture in Galations 5:13-15.
Come on over and join us in our discussions at our Hope for the Family blog. We'd love
to hear from you.
Also, feel free to join Friday morning's Virtuous Women's Gatherings
in Penny Haynes audio conference room. at 9:00
CST / 10:00 EST
Until
next week, this is
Lori Arriaga
of
Christian Women's Resources,
and
Words for the Week,
Christian Podcast Sponsored by
Encouraging Audiobooks.
Click here to listen to the podcast.
In today's Brain Storm! Business Podcast, we will look at how China is embracing Web 2.0, and how they are learning from our previous mistakes.
China is making the most of the Web now, and it appears like everyone and their brother are trying it. The featured business of the CNet article was KU6, the victor in the race to establish an online video site in China. The low entry price to run a
business in China meant a gold-rush type mentality of Chinese entrepreneurs.
Starting a business and surviving isn't the problem - it is scalability.Start-ups can create a product or service locally, but how can they expand and separate themselves from the myriad competitors breathing down their backs.
But they are learning from the West's issues by avoiding some things entirely. They keep software on the server side, so there is no piracy. Artists are making more money on telephone download ring tones than on CDs, because CDs can be pirated. They run offline advertising from separate computers to avoid creating a government censored internet network. They are also using contests and gaming mindsets, along with user contributions, to gain advertising and marketing monies. In other words, they're doing just fine.
So listen in and find out more about China's venture into Web 2.0, and also about the latest happenings in my quest to patent the Online Community Magazines software.Yes, the fun never ends. I'm learning so much more than I EVER wanted to, especially since I am creating a business opportunity based on leasing the software. I could just sell the software and be done with it, but there is more profit and possibility by doing it this way. It's hard learning how to do things in a big way, rather than the small way I am used to.
Until next week, keep brainstorming, and put some of those ideas to practical use. Patent something (mainly because misery loves company. heheheheh)Penny Haynes,
1st Podcast Publishing &
Online Community Magazines
This
is Lori Arriaga of Christian Women's Resources
with this weeks edition of Words for
the Week, Christian Podcast
where we bring you hope and encourgement brought to you by Encouraging Audiobooks.
Today
I bring you a devotion I wrote for this months theme at Christian Women's Resources on Keeping in Step with the Spirit. Enjoy!
Are You Keeping in Step with the Spirit?
But
the fruit of the spirit is love, joy, peace, patience, kindness,
goodness, faithfulness, gentleness and self-control. Against such
things there is no law. Those who belong to Christ Jesus have crucified
the sinful nature with it's passions and desires. Since we live by the
Spirit, let us keep in step with the Spirit. - Gal. 5:22-25 I
have always loved this scripture because it specifically tells me what
sort of fruit I can expect to see in my own life as well as other
people's live if we are keeping in step with the spirit. But what does
it take for us to keep in step with the spirit so we do bear this
fruit? That is what each of us need to consider since we all must find
the individual footsteps we are called to walk in order to keep in step
with the Spirit. There are a few basic things I need to remind myself
of in order to be sure I am keeping in step with the Spirit for my
life.
We must first develop an ear to hear the Spirit's
guidance. Many times after we become a Christian we expect to be able
to hear His voice right away but being a Christian doesn't mean we
automatically hear it loud and clear. Yes, some things may be loud and
clear but many times the Spirit speaks very softly and we must develop
an ear to hear it with all the other noise clamoring around us trying
to get our attention. We must examine often who we are allowing to
direct our footsteps. With so many voices telling us to do this and do
that, at times it can get downright confusing, especially when these
voices come from well intentioned sources who we trust or look up to.
Next
we then must be willing to allow the spirit to direct our footsteps
according to His Word as it says in Psalms 119:133 so we can begin to
develop this ear to hear. Just as we get better the more we practice
any skill or talent, the more we dig into the Word of God, the better
we become at hearing His voice in our lives, even in the midst of all
the clamoring noise around us. We must now examine whether we truly are
willing to allow the spirit to direct our footsteps. Sometimes we may
just be following the easy path or what we think is best but that is
not always the path the Spirit is trying to guide us on.
If you
have ever watched a parade, notice how all the participants are in in
step with the drummer. There is commitment, willingness, respect and
unity among them when they follow the authority of the drummer. If not,
it shows in their walk because they are all marching to their own beat.
Same goes for Christians. We can be sure we are keeping in step with
the Spirit if what we are doing is in alignment with the Word of God
and we produce the fruit of the Spirit. If not, we may be marching to
our own beat where we are out of step with the Spirit causing us to
struggle in bearing it's fruit. Therefore, let us be sure to align our
steps according to His Word and walk forward in faith because our path
may not always be easy or what we believe to be best.
Come on over and join in the discussions at The What If Women Blog, we'd love
to have you ponder the possibilities with us.
Also, feel free to join Friday morning's Virtuous Women's Gatherings
in Penny Haynes audio conference room. at 9:00
CST / 10:00 EST
Until
next week, this is Lori Arriaga
of Christian Women's Resources,
and Words for the Week, Christian Podcast Sponsored by Encouraging Audiobooks.
1st Podcast Publishing - Audio/Video Magazine (Variety)
Don’t know where to start? Try my e-book, “101 Things To Do With Audio And Video (To Promote Your Business)”
