T-Mobile teams up with Google for mobile Internet
By Boris Groendahl
BONN (Reuters) - Deutsche Telekom's mobile
arm T-Mobile will use Web search leader Google as the starting point
for surfing the Internet on its mobile phones to promote Internet
usage, T-Mobile said on Wednesday.
T-Mobile, Europe's
second-largest mobile operator, is moving to provide full Internet
access on its phones, abandoning the unpopular "walled garden" concept
in which operators give access to their own choice of Web sites.
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Sorting Through the Numbers: How to Evaluate Online Marketing and Advertising Programs
By: Julie Mason
Kellysearch.com
julie.mason@reedbusiness.com
Online advertising and marketing is a tricky business. We all struggle
with the varied metrics to justify ad buys and e-marketing campaigns.
Selecting metrics is never easy, particularly when the industry is
lacking in standardized definitions and parameters.
Click-throughs, unique visitors, visitors, page views, total Web
traffic, hits, etc., etc., etc. The more fragmented online traffic
proof point terminology gets, the more difficult choosing the best
online options as well as justifying these
programs will become. Internal and external audiences are tiring of
hearing this myriad of terms, turning a skeptical eye and ultimately
making life more difficult for you as the marketer (both strategically
and from a budgeting view).
Thereās no doubt that online programs are worthwhile investments, so how to get a grip on tangible results?
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