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High Court Deals Blow To P2Ps, Adware Companies
by Wendy Davis
IN A CLOSELY WATCHED CASE that pitted Hollywood against online file-sharing companies, the U.S. Supreme Court Monday unanimously ruled that peer-to-peer networks can be held liable for intentionally luring users to pirate copyrighted movies and videos. "One who distributes a device with the object of promoting its use to infringe copyright ... is liable for the resulting acts of infringement by third parties," wrote Justice David Souter in an opinion for the court.
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Record Industry Embraces Web Ads
by Shankar Gupta
TO PREPARE FOR TUESDAY'S RELEASE of
Keyshia Cole's debut album, "The Way It Is," her record label,
Interscope, is launching a three-week online ad campaign on sites such
as IGN, SparkNotes, and the Gorilla Nation ad network. The rich-media
effort features streaming music video clips and audio samples from
Cole's new album, as well as the option to enter a contest to win
jewelry, a direct link to Cole's Web site, and a function to IM the ad
to a friend. The ads are run on rich media company Klipmart's platform,
and produced by Interscope's agency of record, Deep Focus. Similar
campaigns for other music acts--including Black Eyed Peas and
Tupac--started in April, and have run for three weeks.
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