Web Publishers Aim For TV Audiences by Shankar Gupta
IN HOPES THAT TELEVISION VIEWERS aren't
getting enough of "Desperate Housewives" and "The Apprentice," major
Internet companies like Yahoo!, MSN, and CNET increasingly are offering
TV-related content. The latest example happened Thursday, when CNET
launched TV.com, which will be a clearinghouse for television reviews,
episode guides, and trivia. Last month, MSN announced a deal with Mark
Burnett Productions to create a site and host extra Web-exclusive
content for his new reality show "Rock Star," and Yahoo! has a similar
relationship with the reality-TV impresario for "The Apprentice" and
"The Contender."
Over the weekend, Chris Gaither wrote an interesting and entertaining piece in the LA Times about the role of the Google Maximizers.
These are the folks who help (mostly large) advertisers improve their
campaigns and CTRs on Google. At the SME end of the spectrum is
Google’s Jumpstart (beta) program, which hasn’t really been promoted.
