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Right-brain, left-brain advertisingCommentary: Online businesses head for showdown
By Bambi Francisco, MarketWatch
SAN FRANCISCO (MarketWatch) -- If you want to be a
marketing manager in the Internet world, consider getting a doctorate
in mathematics.
That's because advertising on the Internet involves millions of
keywords, billions of Web pages, and millions of irrational and
ephemeral surfing patterns conducted by millions of people.
Translation: Successful online advertising isn't just about a clever campaign; it's about mathematical computations.
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