An old friend of mine sent me an e-mail a few days ago that went something like this... "Maybe you can help me out. I'm looking for sponsors for our podcast show."

Podcasting is starting to get lumped in with blogs as one of the most significant hot new trends online. For those of you who don't know, podcasts are content delivered via the Web to your iPod that allow you to listen at your leisure. If you read the press, you might come to the conclusion that Adam Curry invented podcasting, but then again you might also believe that Al Gore invented the Internet.