Revised Ad Outlook Upgrades Online, Predicts It Will Be Fastest Growing
by Joe Mandese

ONE OF THE WORLD'S BIGGEST media buyers Monday revised its outlook for U.S. ad spending upward, especially for two of the newest media: online and cinema advertising. Both of those media are now expected to grow at much higher rates than the overall advertising economy through 2007, and much of their growth will come at the expense of traditional media, especially broadcast TV, Publicis' ZenithOptimedia Group predicted in its updated forecast. The agency, which in recent years has tried hard to position itself alongside Interpublic's Universal McCann unit as a leading ad industry forecaster, said its improved outlook for online ad spending reflects its "enhancements as a marketing medium and higher overall confidence in online media in general."

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I Hate Asking for Referrals! – 6 Proven Methods for Getting a Flood of Referrals Without Asking

by David Frey

Yes, I admit it - I hate asking for referrals - don’t you? Be honest. Doesn’t your heart start to pump faster and hands start to sweat even thinking about asking a customer for a referral?

If you’re like me, you hate to impose on others. Asking for names of friends or family members almost makes you feel as though you’re selling a multi-level marketing opportunity.

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