We've written before about how search engines want to tap into local markets and include those small businesses that aren't even online in search results. It's a big challenge I recently saw illustrated firsthand.

My wife does garden design work. Her fencing contractor stopped by to talk about a job. She wasn't home, so I answered the door. While we were chatting, the contractor spotted "Inktomi Web Search" on an old vest I was wearing. He asked, "Oh, do you know about this Web search stuff then?"

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