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Study: Spyware Mystifies Consumers
by Wendy Davis
CONSUMERS WHO SPEND SIGNIFICANT AMOUNTS of
time online view ad-serving software as both pervasive and problematic,
according to new research by The Ponemon Institute scheduled to be
unveiled today. Yet, while consumers disliked adware/spyware, they also
revealed that they didn't understand ad-serving programs. Many
consumers admitted that they didn't know how such programs got on their
hard drives; many also acknowledged that they downloaded free programs
without reading the end-user license agreement. "It appears that people
are just confused," said Larry Ponemon, chairman of the Ponemon
Institute. "They don't understand spyware; they don't understand where
it's coming from; they probably don't understand how it's being used."
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TV Guide Launches Broadband Shorts
by Gavin O'Malley
TV GUIDE--A PUBLICATION THAT HARKS back
to simpler media days--on Monday announced that its Web site had
undergone a broadband video makeover with the launch of TV Guide Spot.
The on-demand video network features short-form, originally produced
content, which is intended to entertain and--true to TV Guide
form--help viewers navigate the topsy-turvy land of TV and media. "It
was clear that, because over 80 percent of our 4 million users are now
connecting over broadband, we had to start delivering richer video
applications that our audience desires," Dave Bovenschulte, vice
president of TV Guide Online, said.
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