Infinity Radio To Debut Consumer-Generated Content
by Gavin O'Malley

INFINITY BROADCASTING WEDNESDAY SAID IT plans to bring podcasting mainstream by launding the first radio station comprised entirely of listener-created podcasts by May 16. The station, KYOURadio, will be available in San Francisco at 1550 KYCY-AM--which until now was devoted to talk-radio--and streamed online at www.kyouradio.com. Both the AM broadcast and the online stream will include ads. Infinity said it is considering the launch of a new ad program within the next year, which will allow marketers to place audio ads in podcasts on the Web. Analgous to Google's keyword-driven search ads, the system would use podcast metatags to match a podcast's audio content to corresponding ads.

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Become a Star: 10 Do-It-Yourself Publicity Techniques to Build Buzz for Your Online Business

by Shannon Cherry

Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service.

Businesses that want a leg up on their competition need to focus on boosting their public relations (PR) efforts. This is especially important for online businesses. It keeps them from going under when the economy is weak, and gets them ahead of their competitors when sales start picking up.

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