Infinity to Stream 11 Stations Over Web
By Katy Bachman
Infinity Broadcasting, owner of many of the
preeminent News brands in the country, advanced its Internet radio
strategy Wednesday with the announcement that it will begin streaming
online 11 of its news and News/Talk stations.
Complicated definitions of marketing abound. However, when you think
about what you are trying to achieve through your marketing activities,
it is simply changing and then maintaining the behavior of your target
market. You want to change their behavior from not buying your product
or service to buying it and then you want to maintain that behavior.
