Firm eyes RSS feeds as ad vehicle
By
Stefanie Olsen,
CNET News.com
Kanoodle, a search-advertising specialist, wants to help turn blogging into small business.
On
Monday, the company introduced a self-service system that lets online
publishers pair advertising with their RSS feeds. Called BrightAds RSS
(after the technology format known as Really Simple Syndication), the
service takes advantage of Kanoodle's keyword advertising system to
match Web content to relevant ads. Once a publisher signs up, an
advertising link will piggyback on its syndicated feed sent to
third-party news readers.
CLICK HERE to continue reading...
Top 10 Blog Writing Tips
by Patsi Krakoff
Most of the 'rules' about writing for ezines and newsletters apply to
writing posts for your blog, but there are some important differences.
Keep these 10 tips in mind and you'll be publishing great blog content
that attracts prospects and clients in your niche market.
1. Write with the reader in mind. Remember WIIFM? It's marketing jargon
for What's In It For Me? That's what you should be keeping in mind.
Your reader will read your post looking for what's in it for them.
[Read More!]
