Warner Brothers Sponsors Podcaster
By Zachary Rodgers
After
getting into some trouble for its early marketing practices in the
blogosphere, Warner Brothers Records is dipping its toes in the blog
waters once again. The company will sponsor podcasts of the Eric Rice
Show and provide exclusive audio content from one of its bands.
The Eric Rice
Show, which is produced by Rice and three of his colleagues, features
audio musings on entertainment, technology, and culture. Podcasting,
the practice of publishing extended audio recordings in a Web feed
format, still reaches a very small audience, but many expect it to take
off as digital music players proliferate. Financial terms of the deal
with Warner Brothers weren't disclosed.
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Search Engine Optimization for RSS Feeds
by Sharon Housley
Tips for Helping Your RSS Feed Perform! In some ways RSS is very similar
to HTML, the language commonly used to create websites. Just as with
HTML, webmasters using traditional search engine optimization tactics
when creating an RSS feed will find that their RSS feed receives
additional exposure and interest.
Simple steps to optimize an RSS feed for search engines:
1.) The title should contain important search terms.
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