In virtually every area of business, there will be pitfalls along the
way. Marketing is no exception. Time and time again, retail stores of
all sizes make the same costly mistakes. But knowing how to avoid these
mistakes can save you energy, disappointment – and money.
Mistake #1: Eliminating marketing efforts when times get tight.
The cookie has been a subject of debate from the moment of its inception and throughout most of the
life of the commercial Web. From the time the first crumb of a cookie allowed for tracking of actions taken by a particular individual surfing the Web,
marketers and advertisers grew excited by the prospects. Tracking media consumption at a user level foretold of great things to come in marketing. [Read More!]
